For most coffee chains, National Coffee Day is a chance to lure in customers with a freebie. At Dunkin Donuts, it’s increasingly a time when the company starts itching for a beer.
http://fortune.com/2018/09/29/national-coffee-day-2018-dunkin-donuts-beer/
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This is awesome. I know they are looking at dropping donuts from their name. Maybe this is part of the diversification strategy.
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