As producers of single malt whiskey in America, we face an interesting dilemma: How do we balance tradition, authenticity, innovation, quality, and truth? How do we respect the foundation that was laid before us but contribute something new as well? The majority of our industry trades on a history that was written a long time ago. But despite the polished veneer of consistency that the malt whiskey industry paints itself with, the reality is nothing in this business has ever been static. While it’s easy to be swept up in the conventional and very successful narrative of tradition, we must be honest with ourselves when the current plot being written by Scotland doesn’t work for us.
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