Solar Alliance announced Star Trek icon, actor William Shatner, as their celebrity spokesperson for the startup: using the sun’s energy to power bitcoin mining. This isn’t Mr. Shatner’s first encounter with cryptocurrency, and even still he readily admits not understanding what it is he’s shilling.
https://news.bitcoin.com/william-shatner-joins-bitcoin-mining-project-admits-he-doesnt-quite-get-it/