Local marketing is critical to small businesses who depend on the surrounding community to bring in business. This is especially true for those who need actual foot traffic to come into their brick and mortar location. One option to really focus on local marketing for your business is through Nextdoor. Keep reading to learn how to use Nextdoor for your local small business marketing.
What is Nextdoor?
Nextdoor describes itself as a local hub to connect and share with the neighborhood. Its where communities come together to keep a local shopkeeper in business. Where neighbors exchange recommendations for babysitters, plans for local events, and tips about what to order at that new cafe down the street. Nextdoor is all about word of mouth, where people can refer businesses and ask for suggestions on just about any kind of business out there. Businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them. Not just that, 67% of members share business recommendations with their neighbors. While there are also the occasional lost dog posts and Ring doorbell video shares, the majority of Nextdoor is about businesses. The Nextdoor app is now used in more than 260,000 neighborhoods in 11 countries worldwide, including the United States, where one in five households are active on the app. To date, businesses have earned upward of 40 million recommendations.