NOIZCHAIN: Decentralized Ad exchange and AI-based Application For Long-term engagement
Introduction
Finding your favourite brands in the store is not an easy task. How do you let your consumers know that a new product is coming? Traditionally, Newspapers has been the major source of publishing such advertisements. Ads are one of the major sources of revenue for newspapers. With the advent of internet and mobile, companies are looking to connect directly to the consumers. Amount spent on the ad and the resulting action can be measured with the help of different analytics tools.
Advertisers also wish to be part of the growing digital world which offers many possibilities and incentives compared to the traditional advertising. But, there are several challenges in the advertisement market of today. The amount being spent on the ads are not fully converted into engagements which can drive users to buy the products. Lack of brand loyalty is another factor which greatly affects the market value of the brands and the sales of the products. These challenges pose a risk for the sustainability of the ads model of today. There is a need to create better solutions for the ad market of today.
Solution Offered
NOIZ Ads Network is the platform developing innovative solutions for the ad market. AI and blockchain technology is being employed on the platform for creating better ads and transparent models of ads network. Publishers, users and advertisers are three different key entities on the platform who are provided with many advantages respective to their field. Cognitive ads are created on the platform which is based on the AI technology. These are called NIKOLA, which is a bot and they have better engagement with the consumers. It also provides direct interaction between advertisers and publishers.
Empowering the community of advertisers and publishers by stopping the data leakage and the fraud prevention, they are creating a revolution in the world of advertising and marketing. Engaging and measuring the level of engagement is the core mantra of the platform to drive the sale of the product. Many other services and features are also offered on the platform. Smart contracts based interaction takes place on the platform between the publishers and the advertisers. NOIZ tokens can be paid to the publishers and the users of the platform for utilizing their services. Two layers of the blockchain are utilized on the platform, and they are NOIZ token and NOIZ network.
ICO INFORMATION AND TEAM
400 Million NOIZ Tokens are created for the project in which 45% is reserved for the token sale. The dates for the ICO are yet to be announced but the process of whitelisting is currently live on the platform. The funds will be spent on the development and marketing of the platform. People working on the project are experienced in the fields of blockchain technology and entrepreneurship.
Conclusion
Creating a long-term engagement has become easy for the advertisers of today given the presence of so many digital platforms. Digital advertising has become the modern phenomena which are threatening to take over the traditional form of advertising. Most of the companies have realised the power of digital mediums, and they have adopted their marketing strategy accordingly. Latest designs and techniques will be used by the publishers, advertisers to engage the users for the long term. Users on the platform have various means to earn cryptocurrency, and one of the most popular methods is to share your data with the advertisers.
Using Artificial intelligence to measure the response of the users is a new concept presented by the platform. Many applications have been launched in the market to simplify the complexities of the ad world. The future of advertising looks promising with the application of advanced technologies to create optimized solutions for the specific problems in the market. Do you think that this is the right platform for the advertisers and the users? Are we ready for the ads we love to watch?
Website- https://noizchain.com/
Whitepaper- https://drive.google.com/file/d/1FgyrU55C6dOtrl-PVlISCxxw53ijLguq/view
Telegram- https://t.me/noizchainenglish
Published By- namquangngai
Btalk Profile- https://bitcointalk.org/index.php?action=profile;u=2042549
eth:0xa6521B89141694B83d700Ea0A0a4D9998fB6068a