The global nutritional supplements market size was valued at USD 295.3 billion in 2019 and is projected to grow at a CAGR of 6.7% during the forecast period 2020-2027. Growing consumer awareness and increasing consumer willingness to spend on nutritional supplements are among the few factors that are anticipated to drive the nutritional supplement market during the forecast period. Rise in geriatric population and increasing prevalence of lifestyle diseases, including obesity and diabetes, further boost demand for nutritional supplement among consumers inclined toward a healthy lifestyle.
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Rising health consciousness and consumer interest for active living is another key factor driving demand for nutritional supplements across the globe. Unhealthy diet is one of the leading reasons for increase in the risk of diabetes, cardiovascular diseases, cancer, and obesity. According to International Diabetes Federation, more than 12.5 million cases of diabetes were reported in Brazil in 2017. As per American College of Cardiology, 6.5 million people in the U.S. suffered a heart failure in 2018. According to National Institute of Health, Americans spent around USD 2.1 billion annually on weight loss dietary supplements, usually in pill form. Consumers are increasingly realizing the benefits of these supplements, which is expected to positively affect the market growth.
Segments Covered in the Report-
Product Type (Revenue, USD Million, 2016 – 2027)
• Sports nutrition
o Sports food
§ Protein bars
§ Energy bars
o Sports drinks
§ Isotonic
§ Hypotonic
§ Hypertonic
o Sports supplements
§ Multivitamins
§ Probiotics
§ Omega -3
§ Carbohydrate
§ Protein
§ Vitamins
§ Minerals
§ Amino Acids
• Fat burners
o Caffeine
o Soluble fiber
o Protein
o Green tea extract
• Dietary Supplements
o Vitamin
o Mineral
o Enzymes
o Amino acids
o Omega -3
• Functional Foods
o Probiotics
o Omega -3
o Others
Consumer Group Type (Revenue, USD Million, 2016 – 2027)
• Infants
• Children
• Adults
• Pregnant
• Geriatric
Formulation Type (Revenue, USD Million, 2016 – 2027)
• Tablets
• Capsules
• Powder
• Liquid
• Softgels
• Others
Distribution Channel Type (Revenue, USD Million, 2016 – 2027)
• Supermarket/Hypermarket
• Retail Pharmacies
• Direct Selling
• Drug Stores
• E-Commerce
Regions covered in global Nutritional Supplements Market report-
• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific
• Middle East & Africa
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Table of Content
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Market Variables & Industry Outlook
Chapter 4. Global Global Nutritional Supplements Market: Product Market Estimates & Trend Analysis
Chapter 5. Global Global Nutritional Supplements Market: Consumer Group Market Estimates & Trend Analysis
5.1 Consumer Group Share Analysis, 2019 & 2027
5.2 Global Nutritional Supplements Market Revenue Estimates and Forecasts, by Consumer Group, 2016 to 2027
5.2.1. Infants
5.2.2. Children
5.2.3. Adults
5.2.4. Pregnant
5.2.5. Geriatric
Chapter 6. Global Global Nutritional Supplements Market: Formulation Market Estimates & Trend Analysis
6.1 Formulation Market Share Analysis, 2019 & 2027
6.2 Global Nutritional Supplements Market Revenue Estimates and Forecasts, by Formulation, 2016 to 2027
6.2.1. Tablets
6.2.2. Capsules
6.2.3. Powder
6.2.4. Liquid
6.2.5. Softgels
6.2.6. Others
Chapter 7. Global Global Nutritional Supplements Market: Distribution Channel Market Estimates & Trend Analysis
7.1 Distribution Channel Market Share Analysis, 2019 & 2027
7.2 Global Nutritional Supplements Market Revenue Estimates and Forecasts, by Distribution Channel, 2016 to 2027
7.2.1. Supermarket/Hypermarkets
7.2.2. Retail Pharmacies
7.2.3. Direct Selling
7.2.4. Drug Stores
7.2.5. E-Commerce
Chapter 8. Global Global Nutritional Supplements Market: Regional Market Estimates & Trend Analysis
Chapter 9. Competitive Analysis
9.1 Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.2 Vendor Landscape
9.2.1. A partial list of key distributors and channel partners
9.2.2. Public Companies
9.2.2.1. Company Market Position Analysis
9.2.3. Private Companies
9.2.3.1. List Of Key Emerging Companies
9.2.3.2. Regional Network Map
Chapter 10. Competition Landscape
10.1 Company Profile
10.1.1. Glanbia, plc.
10.1.1.1. Company overview
10.1.1.2. Financial performance
10.1.1.3. Product benchmarking
10.1.1.4. Strategic initiatives
10.1.2. Nestle
10.1.2.1. Company overview
10.1.2.2. Financial performance
10.1.2.3. Product benchmarking
10.1.2.4. Strategic initiatives
10.1.3. Abbott Nutrition
10.1.3.1. Company overview
10.1.3.2. Financial performance
10.1.3.3. Product benchmarking
10.1.3.4. Strategic initiatives
10.1.4. Herbalife International of America, Inc.
10.1.4.1. Company overview
10.1.4.2. Financial performance
10.1.4.3. Product benchmarking
10.1.4.4. Strategic initiatives
10.1.5. Biovea
10.1.5.1. Company overview
10.1.5.2. Financial performance
10.1.5.3. Product benchmarking
10.1.5.4. Strategic initiatives
10.1.6. Amway International
10.1.6.1. Company overview
10.1.6.2. Financial performance
10.1.6.3. Product benchmarking
10.1.6.4. Strategic initiatives
10.1.7. Sanofi
10.1.7.1. Company overview
10.1.7.2. Financial performance
10.1.7.3. Product benchmarking
10.1.7.4. Strategic initiatives
10.1.8. Bayer AG
10.1.8.1. Company overview
10.1.8.2. Financial performance
10.1.8.3. Product benchmarking
10.1.8.4. Strategic initiatives
10.1.9. GNC Holdings, Inc.
10.1.9.1. Company overview
10.1.9.2. Financial performance
10.1.9.3. Product benchmarking
10.1.9.4. Strategic initiatives
10.1.10. DuPont
10.1.10.1. Company overview
10.1.10.2. Financial performance
10.1.10.3. Product benchmarking
10.1.10.4. Strategic initiatives
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Distribution Channel Insights
The nutritional supplements market on the basis of distribution channel has been segmented into supermarket/hypermarket, retail pharmacies, direct selling, drug stores and e-commerce. In 2019, retail stores accounted for the largest revenue share owing to high consumer base for retail stores. Conventional retail stores are implementing various business strategies such as provision of personalized nutritional consulting prior to purchasing any supplement, thereby strengthening their business hold.
However, e-commerce segment is anticipated to grow at the fastest CAGR owing to increase in number of self-directed consumers boosting the adoption of online sales channel for purchasing nutrition products. In addition, availability of high discounts on different brands of nutritional supplements further attracts a large consumer base.
Regional Insights
The nutritional supplements Market study examines the performance of market across six key regions, viz. North America, Western Europe, Eastern Europe, Asia Pacific, Latin America and Middle East & Africa. In 2019, Asia Pacific accounted for the largest revenue share of 40.5% in nutritional supplements market owing to high presence of domestic market players, emerging contract manufacturing facilities in countries including China, India & Philippines, increasing awareness about health & fitness, availability of cheap API’s, and others.
However, Latin America is expected to be the fastest growing market over the forecast period at a CAGR of 8.52%. Growing prevalence of obesity & diabetes, rise in disposable income, and increasing inclination toward active lifestyle are some of the key factors expected to drive demand for nutritional supplements over the forecast period.
Competitive Market Insights
Competitive landscape analysis in the report covers 12-15 key players in global nutritional supplements Market. Some of the leading companies profiled in this study include Abbott Nutrition, Amway, Nestle, Pfizer, Bayer AG, GNC Holdings, Herbalife International of America, Inc., Sanofi and Glanbia plc. Companies are undergoing formation of multiple partnerships and mergers & acquisitions in order to increase their portfolio and expand their footprint across new regions. In addition, companies are focusing on product differentiation and bundling strategies in order to capture larger market share. An extensive competition analysis allows for an exhaustive market structure assessment. This section further offers insights on recent market developments, emerging opportunities, impactful trends and dormant business tactics.
Report Scope
A recent market intelligence report added to the repository of Credible Markets, titled “Nutritional Supplements – Market Analysis and Forecast 2016 – 2027”, provides an extensive analysis of the global nutritional supplements market. The analysis and forecast is backed by the fact-based historic and current growth scenarios of the market. The report offers valued insights on the well-assessed market sizing (value) and growth projections for a stipulated period, 2016 – 2027.
The data has been meticulously gathered from some of the top industry experts and thorough secondary research. This information is authentic and dependable, and enables deeper understanding of nutritional supplement requirements and their market potential at global as well as regional levels. It intends to help potential market entrants with their strategic business planning.
Covid-19 Impact Analysis:
Under an exclusive section that unleashes the covid-19 impact analysis on nutritional supplements market, the report attempts to track the evolution of growth path of market from 2019, through 2020, and post the medical crisis. While the pandemic has compelled entire industry to shift its preferences, it has turned the industry and its sub-sectors upside down within no time. The report covers deep-dive analysis of this impact particularly on the nutritional supplements market.
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