NVIDIA published a preview video on its YouTube channel dedicated to the products of the GeForce family a few days before the start of Computex 2019 in Taipei, focusing on a new logo, Super. The video's title, something great is coming... In the following weeks, we left immediately to understand the possible debut of something new.
A press conference was held at the Computex NVIDIA, presenting the new Studio family solutions and announcing new screens based on G-Sync technology. Nothing super in sight, so many questions have been raised.
New information about this has emerged these days, focusing on the debut of new versions of Turing family video cards characterized by superior performance and possibly even more aggressive price levels. For specific versions of GeForce RTX 2060, RTX 2070 and RTX 2080 cards, there are rumors of a+ 10 percent performance obtained with higher clocked GPUs and more powerful GDDR6 memories.
E3 will take place in Los Angeles next week and NVIDIA is expected to announce it in this context. That's going to be the time to present the Super Declination cards, but only later in the summer will they debut on the market. Launch that is expected to align with the AMD Navi cards debut, the real goal of this new announcement.
NVIDIA video cards will then be available at their market debut to better counter the new generation of AMD solutions, but without touching NVIDIA's top range. In fact, the GeForce RTX 2080Ti card should not see a Super decline: after all, the target of the Navi cards is the medium-high card, hence the NVIDIA GeForce RTX cards up to RTX 2080.
Meeting the different NVIDIA partners at Computex, we gathered an interesting indiscretion linked to the Super Cards. NVIDIA had prepared two separate keynotes for Monday afternoon, May 27 in Taipei, depending on what AMD revealed in its keynote on that day's morning. On that occasion, Lisa Su, CEO of AMD provided some information on the Navi cards but did not go too far into technical details and product positioning: everything is postponed to the event scheduled at E3 for these details.
That's why plan B was triggered in NVIDIA, i.e. not holding the keynote to CEO Jen-Hsun Huang but to Jeff Fischer, omitting all the part related to the new video cards. Compared to the standards we were accustomed to by NVIDIA, it was a very subdued keynote, not for the demerits of the presenter but for the perception that something important was missing to present.
The new Super cards will be announced at E3, so that the announcement that AMD plans for that venue will be better contrasted from the media point of view. We will be at E3 to report information on AMD and NVIDIA launches there: for the video game market for gamers it will certainly be a very interesting week. Of course, all this teaches us that competition in the field of video cards is meant to be even more aggressive than in the past: as fans, there seems to be no better time than this in the field of technology linked to the PC world.