The basic objective of any kind of marketing org. is ti expand the market and there by to increase the sale and profit morever for the set of more clarity. following classification can be done with respect to marketing objectives.
objective towards customers - it is the customer do to whom the existence of the company can be see therefore marketer must take proper comisens of the needs and requirement of these customers. it can be done in following ways.
a) to locate the needs of the customer i.e. present and potential customers.
b) to create time, place and pottential utilities of the goods so that it can satisfy human wants.
c) to create low be of satisfied customers.