Checkout page is the final & most important element of an eCommerce store that plays a major role to increase conversions. By providing an easy checkout process the store admin can reduce cart abandonment that will increase sales & also help to increase customer retention. As the transactions from mobile devices are increasing so it is also important to keep an eye on mobile device analytics.
To offer the best in class checkout experience businesses use the One Page Checkout or Multi-step checkout process. The key differences between the One Page Checkout and Multi-step checkout are following:
Navigation: It is easy to understand the One Page Checkout design as the customer can see all the details on a single page. In multi-step checkout, users need to click multiple times to complete the checkout process that feels irritating and takes time.
Cart abandonment: All the details like payment and delivery options are available on the single page for the One Page Checkout so it is easy for the customers to make their purchase decisions as per the available options. In the case of multi-step checkout, the user reaches to the delivery and payment methods page after 2 or 3 steps and if the desired options are not available then it disappoints the user that can increase the chances of cart abandonment.
Mobile users: Mobile users prefer to complete the transactions with a fewer number of clicks but in the case of one-page checkout the length of the checkout page should also be considered. For mobile users, the admin can use the step checkout process with better placement of the Call to Action buttons.
One Page Checkout design and multi-step checkout design both have their pros and cons. For details and benefits of the One Page Checkout over Multiple checkouts Click Here.. In case you are using a default checkout process provided by an eCommerce platform then it will be good to customize the checkout page or use the one-page checkout solution for an improved user experience.
Apart from all the other factors, the business niche is also an important factor that should be considered before creating the checkout page for an online store. There are different policies and rules in the different countries for the B2B and B2C customers so it is really important for the businesses to comply with the rule & regulations to avoid any legal consequences. Competitor research and A/B testings can help businesses to make their final decision regarding the checkout page design.