According to the latest report by IMARC Group, titled "United States Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026", the United States online grocery market is currently witnessing robust growth 2015-2020. Looking forward, the market is expected to continue its robust growth during 2021-2026. Online grocery platforms enable the users to purchase fresh and packaged products, such as fruits, vegetables, meat, seafood, cereals, dairy, cereals, snacks, beverages, and other cooking essentials. These platforms offer flexible payment options and allow customers to select delivery slots, track the delivery process, and access a variety of products. As a result, online grocery has gained immense traction in the United States.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
On account of considerable reliance on smartphones and hectic work schedules, several individuals are increasingly opting for hassle-free online grocery shopping across the United States. Furthermore, the leading players operating in the country are collaborating with e-commerce websites to offer a wide range of grocery items with discounted rates, and various cashback offers to the consumers. This, in turn, is providing a boost to the market for online grocery in the United States. They are also investing in celebrity endorsements and other promotional strategies to expand their existing consumer base. Besides this, due to the outbreak of COVID-19, consumer preferences have shifted towards online shopping to mitigate the risk of coronavirus infection upon human interaction in brick-and-mortar retail stores.
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
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Key Market Segmentation:
Breakup by Product Type:
- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat and Seafood
- Others
Breakup by Business Model:
- Pure Marketplace
- Hybrid Marketplace
- Others
Breakup by Platform:
- Web-Based
- App-Based
Breakup by Purchase Type:
- One-Time
- Subscription
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.