As business professionals, we recognize that we have a responsibility to navigate uncertainty. Through it all, we’re evaluating our media budgets through the lens of what’s most relevant to our consumers.
Our guiding principle as a brand, particularly in this moment, is to be helpful. And as people turn to technology for information and connection in these times of need, we’re mindful that some of our products — like Google Search, YouTube, Hangouts, and Google Classroom — can be more helpful today than they were even yesterday. In that spirit, we’re shifting our paid media priorities to brands that help more people get vital information or bridge the gap between what was once “normal” and their current reality.
For instance, our emphasis is moving to products like Search as people need information, YouTube as people need inspiration and know-how, and Hangouts and Chrome as educators turn to live streaming and digital lessons.
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