The great thing about starting an online business is that it’s one of the more affordable business options, and for the most part, can be started from home.
Beyond making sure you’re registered as a business entity, all you really need to get going is a home office (and even that isn’t a strict requirement), a good internet connection, and some great entrepreneurial follow through.
If you’re not sure you’re cut out to be an entrepreneur, take our quiz; otherwise, keep reading. Hopefully, one of the ideas listed below will strike a chord and excite you enough to download our startup checklist—your first point of reference as you begin your entrepreneurial journey.
Freelance writer
It’s hardly a surprise that freelance writer makes the list of online businesses you can start. With the rise of content marketing, online writers have never been more in demand.
To kickstart your career, set up a profile on popular freelance websites like Upwork and Freelancer and start building your portfolio. A website will also be essential as people will want to see your writing collated in one place so they can get a sense of your style, the topics you cover, and of course, your personality.
Beyond being an excellent writer (and a good editor), if you really want to excel as a freelance writer, you will need to be a pretty speedy writer too. To learn more about this career, read this article on becoming a freelance writer by the Freelancer’s Union.
Social media consultant
Do you have a knack for social media? If you’re a strong writer, creative, and love staying on top of the latest social media trends, this might be the perfect opportunity for you.
Many business owners either do not understand the intricacies of using social media to build a brand and cultivate a loyal online following, or don’t even know how to use social media at all. By offering your skills as a social media consultant, you can either help businesses craft a social media game plan, or take control of their social accounts directly and post updates to various platforms.
To learn more about making money as a social media consultant, check out this great list of resources compiled by Alexis Grant, and if you want to become a social media guru (who doesn’t?) read this excellent in-depth guide by Ian Anderson Gray.
Web designer
If you know how to design websites, you have a potentially broad client base, including website developers (many of whom can build websites but not design them) and entrepreneurs themselves.
If you’ve got an eye for design but no formal web design training, you can still break into the industry with a little informal education and a good portfolio. In fact, in this industry, your portfolio is going to be everything—not your degree! That being said, make sure to only showcase your best work.
To learn more about becoming a web designer, check out Roberto Blake’s YouTube channel, which includes a number of great videos about both web design and graphic design. Be sure to watch How to Become a Web Designer, Is Web Design Still a Good Career? and How to Start Your Own Web Design Career.
Graphic designer
In the same vein as a web designer, if you have the skills to design logos, brand packages, social media graphics, brochures, posters, and other materials companies and individuals frequently request, this is a business you may love running. You’ll have to be self-motivated, have an eye for detail, and be clear about setting expectations.
Again, watch Roberto Blake’s videos on becoming a graphic designer; start with this epic playlist. In the early days before you have many clients, you may want to build your portfolio by offering your services on sites like Fiverr and Etsy.
See Also: Becoming Your Own Boss: A Bplans Checklist
SEO consultant
Search engine optimization, more commonly known as SEO, is the practice of optimizing web pages, advertisements, and other online content so that it is more likely to be picked up (and ideally ranked highly) by Google and related search engines.
If you are data-driven and internet savvy, this is a good potential career opportunity for you. Make sure to have a good handle on Google Analytics, as you will likely be using it time and time again.
Don’t know much about SEO? You can learn more on Moz, Lynda (access available via your local library), and on Search Engine Land.
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