We all know that today, the COVID-19 pandemic has driven a number of consumers to stay indoors and shop online to meet essential needs to stop the spread of the coronavirus.
If so, if you own a retail store, decide to move your grocery store offline to an online grocery store for profit during and after containment.
Then, it's the right time to know the 5 things before going to an online grocery store
Online grocery market statistics
- Online grocery sales grew 54.0% in 2020 to reach $95.82 billion.
- The propelled it to a 12.0% share of total US eCommerce sales and 7.4% of all grocery sales.
- Online grocery shopping will remain, pushing past $100 billion in spending for the first time in 2021, a full year ahead of previous estimates.
- And by 2023, online grocery sales will make up 11.2% of total US grocery sales.
Online Grocery store
So far, you've sold your products in a remote location and your store is familiar only to a specific group of people around your location.
But when it comes to grocery ecommerce software, you start selling your products online around the world and many customer numbers start contacting you via the Internet for all the essentials.
Moreover, unlike offline stores, where consumers do not have to make an extra effort to go from one store to another looking for a particular product or brand. Anything they need will be displayed before their eyes on their mobile phones, laptops. They simply select and place an order.
Additionally, if you are a small-scale grocery owner who is unable to generate a decent number of sales in some days, you would also have a good chance to increase your earnings each day with improved sales in exchange for nominal membership fees.
Benefits of Online Grocery Store
The introduction of an online grocery store offers numerous and own sets of advantages when it comes to consumers as well as suppliers.
Consumers
It saves time: In the fast-paced world, everyone is busy with their own schedules, even if there is no time to spend quality time with family. In such a case, online grocery shopping helps consumers to save time without roaming for stores from one place to another to get a necessary product. In addition, it also helps to save time without standing in the queue to make a payment.
It saves money: Here consumers can get lots of discounts, deals and if they are elite or regular customers, they can benefit from free shipping for a year. Home Delivery: The main gift customers receive from online shopping is the home delivery process which too within the shortest possible time.
Lots of options to choose from: In online grocery shopping, all the brands will be available in one place And consumers can operate them with one click at home.
Different payment options: There are different payment options available via online purchases, customers can choose from Debit, Credit, Paytm, Net Banking, etc to make a payment.
Vendors
Running an Online Grocery Delivery Business, vendors can be found 24/7 online and this increases your brand online presence.
On the other hand, your winning chances increase after you register your grocery stores online. Furthermore, if your items live up to the quality brand, you are more often preferred by consumers which gives your income an increase.
The Internet is no small river, but an ocean. Here you get a large window for the growth of your company as well. The increase in income gives your business a good capital guarantee for expansion of your business.
Scope and Potential of having an online grocery store
The demand for online grocery delivery services is on the rise, especially when it comes to India.
Additionally, right now, many young entrepreneurs are turning to the idea of starting online grocery shopping in the digital world, which helps them grow faster in the shortest time.
On the other hand, the current millennial generation is also turning to online grocery shopping mostly because it saves time and effort.
Hence, with the growing interest of people in online grocery shopping, there are a number of opportunities for the development of online stores in the Asia-Pacific region.
Things to Consider before You start an online Grocery store
Niche
We all know that there are always online grocery stores such as Amazon, Flipkart, Bigbasket, and so on in the market today. When that happens, building a room for your online grocery store is going to be a challenge.
Therefore, to get your foot in the race, you will need to find your place in this section, e.g., you can concentrate more on selling fresh organic fruits, vegetables, and essentials instead of putting all items under the umbrella.
Personalize the Experience
Providing a customized consumer experience is one way to build your brand among competitors.
You must understand, customers always like to have a look at which items are bought frequently in your store or what is the most popular brand in your online store.
For that, you can present the highlighted products of the week, the best products with the lowest price, etc. With these kinds of personal experiences, customers will be more willing to buy groceries from your online store.
Business Model
Today as digital technology evolves. It is important that we change the pattern. A new perspective on the online grocery business model is necessary which is not a shadow of the traditional B2C website.
For instance, you can cut short the whole hectic process by adding a new segment for your online grocery website like the subscription model that just requires customers to add to the basic shopping list once in the cart, and then monthly these grocery stores items will be delivered to them in the doorstep without further visiting your site each month and adding items to the cart one at a time.
Maintaining Transparency
Always be transparent with your customers to build trust with each other. For that, write content that tells your customers where your grocery store is provided from.
Especially fresh fruits and cereal vegetables and try to add some high-quality pictures of your collection. It creates an incentive for your customers to become regular customers. Since consumers can hardly touch or feel the product, therefore, it will be helpful for them.
Set up an Online Grocery Store
Setting up an online grocery eCommerce store, you need to spend some time planning your goals and expectations for your company. One should look for an experienced and expert Magento Ecommerce web development company in India to create an outstanding online store solution.