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- There are 4 billion daily email users.
- The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.
- More than 306 billion emails are sent and received each day.
- The U.S. spent over 350 million dollars on email advertising in 2019.
- 73 percent of millennials prefer communications from businesses to come via email.
- Mobile opens accounted for 46 percent of all email opens.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 91% of women in the US use email, compared to 89% of men. (Statista, 2019)
- Nearly 55% of global website traffic is generated from mobile devices, excluding tablets.
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