Adaptation of crypto-currency technologies to the needs of a real economy is a global task for most modern ICOs. The sphere of cosmetology, with all its development, lacks professionals. How to choose the right tanning cream, creams for aging skin, cleansing tonics for problem teenage skin? Isn't it time for the blockchain to tackle these important problems?
Developers of the OPU project offer to adopt the possibilities of decentralized data storage to the needs of dermatology. The OPU platform is hundreds of reviews of cosmetic products, advice from qualified dermatologists, a community for sharing opinions, publishing reviews, creating skin care programs. The task of the project is to control all aspects of the dermatological industry, from the production of cosmetics to the development of training programs for cosmetologists.
The industry of beauty and medical cosmetics is a multi-billion dollar sector of the world economy, working in isolation from the needs of ordinary buyers. Open data exchange, reliable reviews for products and qualified consultations of OPU will change the situation for the better.
How Does the OPU Platform Work?
The Ethereum smart contracts, which manage the collection and processing of data, reflect the progress in the industry, increase users' confidence in published reviews, advice and feedback are at the heart of the global ecosystem. Materials placed on the OPU platform are available at any time, resistant to unauthorized access, the blockchain excludes the publication of paid reviews on products.
The developers describe the five main modules that ensure the operation of the system.
1. OPU AI – a platform for analyzing the current state of the user's skin presented as a mobile application and web version. The software for the analysis of skin integuments is provided free of charge to ordinary users and representatives of commercial organizations. Dehydration, hyperpigmentation, acne are among the skin indicators detected by OPU AI, which are recognized by the photo loaded into the system. Users of the system create a profile, upload photos, get recommendations from the system, and select more effective skin care products.
2. OPU Search – the search engine for analyzing profile data and comparing skin type with the data of other participants. The tool allows you to find people with similar problems, view their information on skin care, discuss cosmetic procedures and find the most effective care. In the future, developers plan to implement a product recommendation service based on data from other users and laboratory studies.
3. OPU Connect – solution for commercial structures using ecosystem data in their studies. Opu Connect collects and classifies user data, allows you to build analytical reports on age, type of skin, the main problems of potential buyers. This approach helps to establish contact with the target audience, follow the trends and tastes of customers.
4. OPU CRM – a software platform for cosmetology companies and private clients, which facilitates the interaction of the doctor-cosmetologist and his patient. The tool includes online publication of reviews and recipes, recommendations, examination data, as well as an application for interactive communication. CRM will further be implemented in specialized institutions to collect fresh data from the cosmetology industry, provide manufacturers of cosmetics with information from the qualified dermatologists.
5. Research Data Blockchain – a tool for storing large volumes of patient data. Developers plan to implement a variety of applications for cosmetic companies and dermatologists that will facilitate the treatment of patients. These applications will use the data stored on Research Data in an encrypted form, regularly updated and available at any time. This approach will increase the effectiveness of dermatology in general, will allow conducting clinical studies in a short time and with high efficiency.
The competitive advantage of OPU is a narrow specialization, the adaptation of the blockchain to a specific segment of the market. In addition, the project is the first solution combining the possibilities of the blockchain and the needs of the beauty industry. The commercial potential of the OPU is measured in billions of dollars, so the ecosystem has already attracted a lot of private investors and large companies.
The Crowdsale and the Further Development of the OPU
The OPU team offers 1.35 billion tokens, it is planned to collect from 3 to 37 million dollars (the soft and hard caps of the project) during the sale. ICO will be held in four stages, the price of OPU increases from 0.025 to 0.037 cents per coin.
The half of the released tokens will be implemented during the ICO, 25% will go to the development team, 11% will be given to the project partners, 7% will go to cloud storage and a user incentive fund. The collected funds will be spent on market development (43%), research (27.7%), partner search (19.3%), and operating expenses (10%).
https://www.youtube.com/watch?time_continue=121&v=4QQ-L2eLRUI
Website: https://ico.opu.ai/
WP: https://ico.opu.ai/whitepaper
Author on BCT: Melnikof https://bitcointalk.org/index.php?action=profile;u=1152502
MEW: 0x0B964F15F863d00CD4819CA0e774F7AF8c5200fe