What Is Peer-to-Peer Fundraising
Imagine you helping someone dear to you without practically being there for the person. Peer-to-peer fundraising encourages supporters of a charity or non-profit organisation to individually raise money. It’s a bit a subcategory of crowdfunding. Instead of having one main crowdfunding page where everybody donates, you will have multiple individual fundraising pages with peer-to-peer fundraising, which the individual people will share with their own networks. All raised money will be received by the non-profit organisation at the end.
Contrary to crowdfunding, which is used by individuals, companies and non-profit organisations, peer-to-peer fundraising is usually only used by non-profit organisations. This strategy uses the network of existing donors as it encourages supporters to get in touch with family, friends, colleagues, and peers for donations.
Peer-to-peer fundraising is effective because it builds on existing relationships, it uses existing donors of non-profit organisations, and it builds social proof. People are more inclined to trust a story when a friend or family member shares it. In most cases, peer-to-peer fundraising is linked to an event such as a walkathon or marathon.
https://whydonate.com/en/blog/peer-to-peer-fundraising-statistics/