WEMARK - Digital Content Marketplace On Blockchain

in photography •  6 years ago  (edited)

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Over the years content creators work hard to make content for people but they are not incentivized and respected correctly. Creators high quality content gets copied unlimited times but they are not get paid for each copy. Even though copyright law protects creators content and also allow them to monetize it by licencing but it is hard to manage. Most of the creators handover the rights to content marketplace agencies to manage their content, but by this creators have to sacrifice large percentage fee of the revenue and content rights. WEMARK is here to revolutionize the digital content marketplace by the use of Blockchain technology. WEMARK's decentralised distributed marketplace allow creators to licence their content directly to users. Creators keep their full rights on the content and control the price. Creators earn more revenue because blockchain acts as a middlemen.

** Current digital marketplace problems :
Their is no doubt that content marketplace provide large audience for creators content, making it to reach more people and generates large sale. But content marketplace agencies charge distribution fees by this creators get less revenue. Creators not only have to sacrifice on the revenue but also on the content rights. Most of the creators not able to manage distribution of their content, licencing and pricing. They handover it to content marketplace agencies to manage it, Because self distribution is hard to manage. Content marketplaces are not transparent, they will not reveal how they work. Creators are left with no alternatives.

** WEMARK's solution to these problems :
WEMARK's distributed marketplace provide solution to creators problems. Now creators can licence their content directly with users, keeping all their rights. Creators can manage the pricings and manage who licenced it. Content marketplaces can sign distribution contract with creators, they can decide the price range of licencing. The signed contract only be changed by the consent of all parties. Community users get rewarded for sharing the content and helping to grow. Referral program helps to reach broader audience. Screenshot_20180718-113759.png

WEMARK Protocol : WEMARK's protocol is a set of smart contracts which replaces the today's marketplaces responsibilities. Once creators sign contract with marketplaces, smart agreement automatically issue licences, receive payments and distribute the revenue. Smart agreements created on blockchain technology are unchangeable, both the parties have to agree to the terms. The blockchain based smart contact eliminates the middlemen and distributes the revenue generated directly to the parties involved. This makes trust and transparency in the system. WEMARK's protocol reward for each sale to all the parties involved without any intermediaries. Screenshot_20180718-113753.png

WEMARK's first use case : Stock Photos,
when you first heard the word stock photos, you probably remember Shutterstock and Getty images right? These are the two main players in the centralised stock photography market, they charge upto 65%-85% of the revenue generated from the creators content. As the creators can't able to manage distribution and reach the global demand they rely on these marketplaces. For which they have to sacrifice the revenue as well as the content rights. Traditional marketplace does not allow creators to control the restrictions. This comes as a major problem for creators. Let's say for example if a creator may licenced his family photo for commercial use. If the photo is being used in many offensive cases then the creator can't able to put the restrictions. Because different companies have different restrictions and content creators can't control it.
To provide solution to these problems WEMARK helping creators by letting the full rights with themselves. Screenshot_20180718-113733.png

WEMARK's advantages for content creators :

  • Creators can keep all the rights of their content
  • Creators control the licencing and pricing
  • Use of blockchain provides higher transparency
  • Smart contracts allow creators to trust in the system
  • WEMARK's platform help creators to earn more revenue

WEMARK Token : WEMARK uses Wemark Token (WMK) in its platform, which is ethereum blockchain powered ERC20 token. Screenshot_20180718-113650.png

Token allocation :
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WEMARK Team :
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  • WEMARK ICO Ratings :
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  • Conclusion : WEMARK is here to revolutionize the digital content marketplace by the use of blockchain technology. With WEMARK content creators have full rights and control on their content. Use of blockchain will eliminate the middlemen and allow creators to earn more revenue. Smart contracts issues licences and automatically distribute the payment which provides trust and transparency. Surely WEMARK is came up with an amazing solution to help photographers. It is a good opportunity for us to invest in this project.

Learn more about WEMARK here :
Website : https://tge.wemark.com
Read Whitepaper : https://www.wemark.com/whitepaper
ANN thread : https://bitcointalk.org/index.php?topic=3347524

Join Telegram : https://t.me/wemark
Facebook : https://www.facebook.com/WemarkOfficial
Twitter : https://twitter.com/_wemark
LinkedIn : https://www.linkedin.com/company/wemark/

About Author : Abhijeetcg

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