In 2016, Zhang Yong steered Taobao to the direction of YouTube; in 2020, the universe reversed and Youtube began to move closer to Taobao.
In 2016, Zhang Yong pointed out that Taobao will transform from omnipotent commodity market to super consumer media in the future. In the same year, Taobao began to focus on Taobao's products such as content-based, community-based and local lifestyle, and live broadcasting on the ground.
Not long ago, on the other side of the Pacific Ocean, Google began to lay out e-commerce. In the future, a large number of videos on YouTube will be transformed into a huge catalog, and viewers will be able to purchase directly on YouTube.
Compared with its Chinese counterparts, YouTube's turn has been slow.
Kwai Kwai and Kwai tiktok have been making a rush in the tiktok business of the two short video platforms since last year. This new form of content and transaction has brought new stories to the short video platform, and pushed the fast valuation up further. IPO and the fast track have recently launched the IPO plan, and the speed of the 50 billion dollar value doubled, and the tremor valuation was only higher.
