Medford Oregon - architectural photography - 7 original photos

in photography •  7 years ago 

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Pro photography in 2017 is 90% bureaucracy and 10 seconds on a shutter. The lights on the top floor are not on. If you didn't notice on the first photo, you probably can on the second.

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I think it was the Lithia servers or something like that, but there was some reason why they couldn't possibly help. It mostly seems just selfish, and that they don't want to be bothered. Maybe they fear some insurance liability issue and aren't losing their pension because photographer. So often we find the reverse, but not at Lithia.

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In an effort to cover up the missing lights, we used the tilt shift (above). Like the old 4x5 camera we can shift the plane of the front glass up from the sensor and get completely different perspectives.

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People generally do try and help, mostly they realize our income hangs on our ability to deliver a sellable photograph. When they also realize they have the power to make a photo great, so often people are excited to help and learn what we're doing. I'll have to post images of a storage locker in Napa. That guy was the best there ever was. Hope I can find his name. He was great.

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We brought these photos in on an ipad to show the architect who had given us three addresses to bid. Normally with new accounts we go to one prospective address and say we've already been hired to shoot, then complete the images before going back to the architect. Its so hard to describe quality control as a means to justify our bid. Since everybody can shoot with a cel phone, and its hard to describe how we are worth thousands of dollars more than their new phone, we just shoot one and talk about price later.

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We shot all three addresses.

They didn't buy any of them.

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Welp, that's Methford for ya.

Aye. It seemed a lot like Eutweeka somehow.
Thanks for reading.
:)