Hi there,
Top 12 Pinterest hacks for 2022
Why Pinterest?
Its user base is around 320 Million
Pinterest is a search engine a and social media as well
Around 60% of the users are women
Popular niches on Pinterest include fashion, travel, recipe, DIY, Home Décor, wedding planning, workout ideas and more
High spending power of Pinterest users
About one third of women in the US market are on Pinterest
Here are some worthy tips you can follow to make the best use of Pinterest in 2022
1> Use 2-3 keywords on the title and description
Your main target keywords appearing in the title and description, effectively optimizes the pins for the search engine.
Keep the key words more specific to a brand or item instead of using generic terms.
2> Add a Pinterest optimized image
a. Add a tall image of size 1000X1500px which is considered ideal for pins. Some pin users follow 735X1102 px
format to be effective.
b. Use Big, Bold texts, avoid using scripts, light colors and non readable texts
c. Avoid human faces: Users want to discover themselves through pins and it makes better sense not to make it
exhibitory.
d. Interesting Images: Use images that convey the themes with good contrast with multiple dominant colors. Use
your images of your own or stock photos that best describe your idea.
3> Check the popularity of other pins in your niche
Learn about details of the image like cover photos, visual styles, bio text of other pinners in your niche and identify
what particularly appeals your niche audience. This will help you in creating better pins tailored to meet your
audience.
4> Create 8 – 10 Boards on your theme with SEO relevant keywords
Use can use the search bar, the relevant titles and the Pinterest trends in the use effective keywords that resonate
well with your target audience.
5> Pin regularly 5 – 10 images per day
Pinterest loves fresh pins every day. Create multiple unique pins on the same item or product. Test different pin
styles and check the pins that effectively drive traffic to your site and adopt yourself accordingly. Use less
competitive trending keywords to get initial boost to your pins.
6> Attach your custom Pinterest image on websites and blogs
This must be followed with a maximum of 500 word description about the pin image focusing on keywords.
7> Insert link to your home page or blog article in the description
Alongside a maximum of 20 hash tags can be added in the description. Alternatively, link can be added in the main
pin title.
8> Embed the pin on the blog
Pinterest allows one to develop code which can be embedded on to you a blog. This is a great way to repin.
9> Spread the pins and share them on social accounts
10> Use Rich pins
Your pins must be of multiple colors with texts and graphics to highlight content points described in the linked
blogger web page. Diversity of colors and fonts are recommended. You might do some internet research to explore
a range of possible rich pins across multiple themes such as recipe, fashion, travel and DIY.
11> Include at least one big pin image on every blog post you publish
This ensures that your pin stays consistently updated on its core theme.
12> Implement collaborative boards
This helps you to attain new pinners group and have your pins noted by them. You get more viewers this way.
Care should be exercised in joining the boards as all other pins would be revealed on your Pinterest visibility
which might not in line with your theme.
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