PLDT SME Nation powers PFA with cashless transactions by PayMaya

Leading digital solutions and telecommunications provider PLDT Enterprise, through its Small and Medium Business Group PLDT SME Nation, is making cashless transactions available to more Filipino consumers, recently sealing a partnership with the Philippine Franchise Association for the adoption of its PayMaya QR Code facility.

PFA is the country’s largest franchise association that boasts of some of the most recognizable local and international brands from various industries; PFA members include industry giants Bibingkinitan, Fruit Magic, Goldilocks, Potato Corner, 7-11 and Toby’s. PFA champions sustainable franchising for economic development and nation-building.

With the implementation of the PayMaya QR Code facility for cashless and seamless transactions in some of PFA’s members, PLDT Enterprise continues its vision of empowering Filipino entrepreneurs by providing them the most advanced and tailor-fit technologies. The partnership with PFA also marks another milestone in PLDT’s journey towards a fully digitized customer experience.

The PayMaya QR code gives consumers the capability to make cashless payments by simply scanning the QR code at the establishment using the PayMaya app. On the other hand, merchants do not need payment hardware in order receive PayMaya-enabled cashless payments. Additionally, for merchants, PayMaya significantly decreases the risks associated with handling cash payments.

“Today, a pressing consumer demand is for an efficient, accessible and authentic engagement retail experience. Driven by a fast-paced digital time, this demand is growing even more and businesses have to respond and even go beyond these expectations in real-time,” said Franklin Go, Chairman at PFA.

“The introduction of PLDT’s PayMaya QR code is a significant step for local enterprises to be able to keep up with this demand, and set a whole new standard in seamless and digitally-driven customer experience.”

“We at the PLDT group have one goal—for all consumers to stay connected and to enjoy safe, secure and convenient seamless payment transactions in their favorite stores or outlets, making shopping especially this holiday season easier and safer,” shared PayMaya Chief Operating Officer and Managing Director Paolo Azzola.

FVP and Head of PLDT SME Nation, Mitch Locsin, expressed his excitement for the significance of this partnership: “PLDT has always recognized and supported PFA’s mission and vision for Filipino products and franchises to grow into local and even global giants. With the forging of this new deal, we underscore our support for our valued partners at PFA and their objectives through the continuous development and implementation of breakthrough digital solutions such as the PayMaya QR code.”

To know more about PLDT Enterprise and its products and services, visit www.pldtenterprise.com.

PayMaya Philippines, the country's pioneer and leader in cashless payments, is the digital financial services arm of PLDT's Voyager Innovations. To know more about PayMaya QR, visit qr.paymaya.com.