Creative marketing is the process of selling things by using your creative talent in areas such as: art, music, interior design and architecture.
WHAT IS CREATIVITY
Creativity is not about doing something better than others, it is about thinking, exploring, discovering and imagining. It is found in the obvious art and music but can also found in science and play. It is actually experimenting, growing, taking risk, breaking rules, making mistakes and having fun. You cannot use up creativity, the more you use, the more you have. If we want to live a creative life, we must lose our fear of being wrong. It means making work for yourself and no one else, pleasing others takes all of the fun out of it. Creative peoples always see what others don’t. it is simply means loving whatsoever you do.
WHAT IS MARKETING
It is the action of promoting, selling and distributing, products or services including marketing research and advertising. It is actually telling a story about your values that resonates enough with people that they want to give you money. Business has only two function marketing and innovation. Basically, the aim of marketing is to know and understand the customer so well the product and sell itself fits him and sell itself. It is not the art of finding clever ways to dispose of what you make; it is the art of creating genuine customer value. Marketing is no longer about the stuff that you make but about the stories you tell.
Marketing is one of the most important aspects to any profession.
ART MARKETING:
Marketing is the art of helping your customer become better off. Art is not the possession of the few who are recognized writers, painters, musicians, it is the authentic expression of any and all the individuality. don’t think about making art, just get it done. let everyone decide it if its good or bad, whether they love or hate it. while they are deciding, make even more art.
HOW DO YOU MARKET YOUR CREATIVITY?
Following are the five factors one should remember when thinking about how to market your art:
1- ENTERTAIN YOUR AUDIENCE:
One of the most basic principle can often be the hardest to define, an artist needs to define why their work is significant and who it’s for? having a firm hold on who is your audience is a key to starting your marketing. we should keep in mind that if we don’t know that who you need to be aiming your effort at, you may find yourself wasting time, and not reaching a people who could be your next collectors or clients. To entertain your audience one should start off with something shocking , tell them a story like : transform anything you can in your presentation into a story format, use the power of loud and soft as speaking in one constant tone will bore your audience speak softly when you can afford your users to trail off and rise back a higher volume when you drive home an important point, set up some jokes as even the most serious of topics deserve some kind of humorous break. If you are not sure about from where you have to take start, you should try to some market research. Look at social networks, and see who makes up the audience of the creative that most resembles your genre of work, organize your findings and before you know it you will start to see pattern emerge. This will allow you to know core information about the gender, age and location of who might be interested in your work.
1- FIND YOUR AUDIENCE:
To find your audience you must do surveys, research what your competitors are doing, Once you have an idea of who your audience is, now you need to understand where to find them and create content to meet their needs , this is where research can again come in handy . Discover the websites and print publications that cater to your audience, these might be future venues to help expose your work to the right people.
2- ENGAGE WITH YOUR AUDIENCE:
Engaging with your audience is not only about responding to online comments, accepting speaking engagements, joining community groups and pushing in person contact is still a huge part of building a following. Mingling at gallery opening or giving a free talk at a conference can be wonderful ways to build your name and practice your ability to clearly articulate your creative vision. Putting yourself out there both in person via social media creates a stronger connection with the person behind the art, this will help build trust and a long-term relationship that lasts beyond a simple like. letting people into your creative process and becoming a story teller when it comes to your work can pay dividends , especially when look at the next factor and though it may seem silly , being kind and polite goes a long way , not only is it professional its simply something that people remember and make them want to stick with you.
4 - CONVERT YOUR FANS INTO CUSTOMER:
So, you have worked hard to build your following and earn their trust, some of this depend on what path your career takes. If you are selling on Etsy or teaching online classes, getting past clients to consistently write reviews can help build up trust pf your brand and leads to more customers. As you build up brand recognition in general , people will naturally become more inclined to invest in your creations , this makes the building block of your marketing and the first clients they bring so important if you are working with right audience and they are invested in you , they are more likely to be your best advocate.
5- KEEP IN TOUCH AND BUILD RELATIONSHIPS:
As you build up your following and continue to advance in your career its vital to maintain the relationships you have formed along the way. This can mean everything from sending a monthly newsletter to keep everyone updated on your new projects to running free giveaways to reward your loyal fans. you may also want to keep list of key contacts who are especially important and select one or two people a month to reach out to, keeping these lines of communication alive especially just to say hello without asking anything in return, may benefits you in the future , you never know when the next big opportunity arise . and if you are forefront of your audience mind, they will think of you first.
WHY MARKETING IS AN ART:
Marketing is an art because marketing is about appreciating the expression of human behaviors. Beauty is in the eye of beholder. Beauty is art.
Marketing is about creating a demand for your product. some of the demand is immediate and some of it is in the future.
IMPORTANCE OF MARKETING:
1- Financial success also depends on marketing ability.
2- All business functions will not really matter if there is no sufficient demand for products and services.
3- Companies at greater risk are those that fail to carefully monitor their customers and competitors.
4- Skillful marketing is a never-ending pursuit. Marketing is an effective way of engaging customers.
5- Marketing helps to build and maintain the company’s reputation.
6- Marketing helps to build a relationship between a business and its customers.
7- Marketing is a communication channel use to inform customers.
8- Marketing helps to boosts sales. Marketing aids in providing insights about your business. Marketing helps your business to maintain relevance.
9- Marketing creates revenue options.
10- Marketing helps the management team to make informed decisions.
ART MARKETING WORKS:
Art marketing is a systemized process of creating awareness and interest for an artist or artwork that leads to desire, to engage the artist gallery or company to own its product, use its services or all of the above. businesses large and small, use marketing to communicate their offerings, promote their brands, identify new prospects and strengthen bonds with existing customers.
Marketing can be complicated and sophisticated requiring a lot of knowledge and learning as evidenced by most large companies seeking advanced degrees for entry level marketing position. Fortunately to be successful in marketing your art, an MBA in marketing is not required, by reading blogs such as this, and being the student of art business, you can learn how to utilize the same tactics bestselling artist use.
SMART ART MARKETING REQUIRES WILLINGNESS TO LEARN AND DO:
What you need are the desire to be successful, the willingness to reach out of your comfort zone, the ability to apply relatively easy to use marketing tools, and the organizational skills to accomplish simple, practical marketing plans. On the business side, your art career success is about identifying your goals, your strength, and the best marketing method to use.
ART MUST BE SEEN TO BE SOLD:
Successful art marketing is essential to succeed as an artist. it is about developing a systematic method of getting your art seen and sold. the truth about art, or any product for that matter is that unless people are aware of it, no one will buy it. imagine if apple created the iPod but failed to let anyone know it was available. they would have a near – revolutionary product with no sales. to thrive, you have to sell art and to do that, you have to get your work seen publically.
ART MARKETING MATTERS:
Many artists hold the mistaken belief that marketing their work somehow devalues it. The attitude that creativity and quality can’t exist simultaneously with economic success is widespread beyond the art community. It hinders the progress of many small businesses. even when there is a benevolent attitude towards marketing, the fear of or ambivalence toward performing necessary tasks such as marketing often holds business owner back.
IT IS NEVER TOO LATE TO GET STARTED:
It doesn’t matter where you are with your art marketing operations at present. When you start putting a more considerable, more informed effort into your plans, you are on your way to a more fulfilling art career. to become a successful art marketer, you must commit to continuing long term efforts to raise awareness for your work and yourself.
HOW TO TRAIN YOUR CREATIVE MIND:
There are many ways to train creativity, most of which involves straightforward every day activities and habits.
• Change your routine.
• Encourage bad ideas
• Get diverse feedback
• Steal ideas
• Find time and space
• Write things down
• Experience more
• Do creative activities
These are the certain habits that creative people seem to have in common that will undoubtedly help you to develop your creativity should you incorporate them into your life. when combined with the specific actions above you will be well on the way to a more creative world.
MARKETING CREATIVITY AND ART:
Creative marketing is the process of selling things by using your creative talent in areas such as art, music, interior design, and architecture.
WHAT IS CREATIVITY?
Creativity is not about doing something better than others, it is about thinking, exploring, discovering and imagining. It is found in the obvious art and music but can also found in science and play. It is experimenting, growing, taking a risk, breaking rules, making mistakes and having fun. You cannot use up creativity, the more you use, the more you have. If we want to live a creative life, we must lose our fear of being wrong. It means making work for yourself and no one else, pleasing others to take all of the fun out of it. Creative peoples always see what others don’t. it simply means loving whatsoever you do.
WHAT IS MARKETING
It is the action of promoting, selling and distributing, products or services including marketing research and advertising. It is telling a story about your values that resonates enough with people that they want to give you money. The business has only two functions marketing and innovation. Marketing aims to know and understand the customer so well the product and sell itself fits him and sells itself. It is not the art of finding clever ways to dispose of what you make; it is the art of creating genuine customer value. Marketing is no longer about the stuff that you make but about the stories, you tell.
Marketing is one of the most important aspects of any profession.
ART MARKETING:
Marketing is the art of helping your customers become better off. Art is not the possession of the few who are recognized writers, painters, musicians, it is the authentic expression of any the individuality. don’t think about making art, just get it done. let everyone decide if it's good or bad, whether they love or hate it. while they are deciding, make even more art.
HOW DO YOU MARKET YOUR CREATIVITY?
Following are the five factors one should remember when thinking about how to market your art:
ENTERTAIN YOUR AUDIENCE:
One of the most basic principles can often be the hardest to define, an artist needs to define why their work is significant and who it’s for? having a firm hold on who is your audience is a key to starting your marketing. we should keep in mind that if we don’t know that who you need to be aiming your effort at, you may find yourself wasting time, and not reaching people who could be your next collectors or clients. To entertain your audience one should start with something shocking, tell them a story like transform anything you can in your presentation into a story format, use the power of loud and soft as speaking in one constant tone will bore your audience speak softly when you can afford your users to trail off and rise back a higher volume when you drive home an important point, set up some jokes as even the most serious of topics deserve some kind of humorous break. If you are not sure about where you have to make a start, you should try some market research. Look at social networks, and see who makes up the audience of the creative that most resemble your genre of work, organize your findings and before you know it you will start to see the pattern emerge. This will allow you to know core information about the gender, age, and location of who might be interested in your work.
1- FIND YOUR AUDIENCE:
To find your audience you must do surveys, research what your competitors are doing, Once you have an idea of who your audience is, now you need to understand where to find them and create content to meet their needs, this is where research can again come in handy. Discover the websites and print publications that cater to your audience, these might be future venues to help expose your work to the right people.
2- ENGAGE WITH YOUR AUDIENCE:
Engaging with your audience is not only about responding to online comments, accepting speaking engagements, joining community groups and pushing in-person contact is still a huge part of building a following. Mingling at a gallery opening or giving a free talk at a conference can be wonderful ways to build your name and practice your ability to clearly articulate your creative vision. Putting yourself out there both in person via social media creates a stronger connection with the person behind the art, this will help build trust and a long-term relationship that lasts beyond a simple like. letting people into your creative process and becoming a storyteller when it comes to your work can pay dividends, especially when look at the next factor and though it may seem silly, being kind and polite goes a long way, not only is it professional it's simply something that people remember and make them want to stick with you.
4 - CONVERT YOUR FANS INTO CUSTOMER:
So, you have worked hard to build your following and earn their trust, some of this depends on what path your career takes. If you are selling on Etsy or teaching online classes, getting past clients to consistently write reviews can help build up trust pf your brand and leads to more customers. As you build up brand recognition in general, people will naturally become more inclined to invest in your creations, this makes the building block of your marketing and the first clients they bring so important if you are working with the right audience and they are invested in you, they are more likely to be your best advocate.
5- KEEP IN TOUCH AND BUILD RELATIONSHIPS:
As you build up your following and continue to advance in your career its vital to maintain the relationships you have formed along the way. This can mean everything from sending a monthly newsletter to keep everyone updated on your new projects to running free giveaways to reward your loyal fans. you may also want to keep a list of key contacts who are especially important and select one or two people a month to reach out to, keeping these lines of communication alive especially just to say hello without asking anything in return, may benefits you in the future, you never know when the next big opportunity arises. and if you are the forefront of your audience's mind, they will think of you first.
WHY MARKETING IS AN ART:
Marketing is an art because marketing is about appreciating the expression of human behaviors. Beauty is in the eye of the beholder. Beauty is art.
Marketing is about creating a demand for your product. some of the demand is immediate and some of it is in the future.
IMPORTANCE OF MARKETING:
1- Financial success also depends on marketing ability.
2- All business functions will not matter if there is no sufficient demand for products and services.
3- Companies at greater risk are those that fail to carefully monitor their customers and competitors.
4- Skillful marketing is a never-ending pursuit. Marketing is an effective way of engaging customers.
5- Marketing helps to build and maintain the company’s reputation.
6- Marketing helps to build a relationship between a business and its customers.
7- Marketing is a communication channel used to inform customers.
8- Marketing helps to boosts sales. Marketing aids in providing insights about your business. Marketing helps your business to maintain relevance.
9- Marketing creates revenue options.
10- Marketing helps the management team to make informed decisions.
ART MARKETING WORKS:
Art marketing is a systemized process of creating awareness and interest for an artist or artwork that leads to desire, to engage the artist gallery or company to own its product, use its services or all of the above. businesses large and small, use marketing to communicate their offerings, promote their brands, identify new prospects and strengthen bonds with existing customers.
Marketing can be complicated and sophisticated requiring a lot of knowledge and learning as evidenced by most large companies seeking advanced degrees for entry-level marketing positions. Fortunately, to be successful in marketing your art, an MBA in marketing is not required, by reading blogs such as this and being the student of the art business, you can learn how to utilize the same tactics bestselling artist use.
SMART ART MARKETING REQUIRES WILLINGNESS TO LEARN AND DO:
What you need is the desire to be successful, the willingness to reach out of your comfort zone, the ability to apply relatively easy to use marketing tools, and the organizational skills to accomplish simple, practical marketing plans. On the business side, your art career success is about identifying your goals, your strength, and the best marketing method to use.
ART MUST BE SEEN TO BE SOLD:
Successful art marketing is essential to succeed as an artist. it is about developing a systematic method of getting your art seen and sold. the truth about art or any product for that matter is that unless people are aware of it, no one will buy it. imagine if apple created the iPod but failed to let anyone know it was available. they would have a near – revolutionary product with no sales. to thrive, you have to sell art and to do that, you have to get your work seen publicly.
ART MARKETING MATTERS:
Many artists hold the mistaken belief that marketing their work somehow devalues it. The attitude that creativity and quality can’t exist simultaneously with economic success is widespread beyond the art community. It hinders the progress of many small businesses. even when there is a benevolent attitude towards marketing, the fear of or ambivalence toward performing necessary tasks such as marketing often holds business owners back.
IT IS NEVER TOO LATE TO GET STARTED:
It doesn’t matter where you are with your art marketing operations at present. When you start putting a more considerable, more informed effort into your plans, you are on your way to a more fulfilling art career. to become a successful art marketer, you must commit to continuing long term efforts to raise awareness for your work and yourself.
HOW TO TRAIN YOUR CREATIVE MIND:
There are many ways to train creativity, most of which involve straightforward everyday activities and habits.
• Change your routine.
• Encourage bad ideas
• Get diverse feedback
• Steal ideas
• Find time and space
• Write things down
• Experience more
• Do creative activities
These are the certain habits that creative people seem to have in common that will undoubtedly help you to develop your creativity should you incorporate them into your life. when combined with the specific actions above you will be well on the way to a more creative world.
MARKETING CREATIVITY AND ART:
Creative marketing is the process of selling things by using your creative talent in areas such as: art, music, interior design and architecture.
WHAT IS CREATIVITY
Creativity is not about doing something better than others, it is about thinking, exploring, discovering and imagining. It is found in the obvious art and music but can also found in science and play. It is actually experimenting, growing, taking risk, breaking rules, making mistakes and having fun. You cannot use up creativity, the more you use, the more you have. If we want to live a creative life, we must lose our fear of being wrong. It means making work for yourself and no one else, pleasing others takes all of the fun out of it. Creative peoples always see what others don’t. it is simply means loving whatsoever you do.
WHAT IS MARKETING
It is the action of promoting, selling and distributing, products or services including marketing research and advertising. It is actually telling a story about your values that resonates enough with people that they want to give you money. Business has only two function marketing and innovation. Basically, the aim of marketing is to know and understand the customer so well the product and sell itself fits him and sell itself. It is not the art of finding clever ways to dispose of what you make; it is the art of creating genuine customer value. Marketing is no longer about the stuff that you make but about the stories you tell.
Marketing is one of the most important aspects to any profession.
ART MARKETING:
Marketing is the art of helping your customer become better off. Art is not the possession of the few who are recognized writers, painters, musicians, it is the authentic expression of any and all the individuality. don’t think about making art, just get it done. let everyone decide it if its good or bad, whether they love or hate it. while they are deciding, make even more art.
HOW DO YOU MARKET YOUR CREATIVITY?
Following are the five factors one should remember when thinking about how to market your art:
1- ENTERTAIN YOUR AUDIENCE:
One of the most basic principle can often be the hardest to define, an artist needs to define why their work is significant and who it’s for? having a firm hold on who is your audience is a key to starting your marketing. we should keep in mind that if we don’t know that who you need to be aiming your effort at, you may find yourself wasting time, and not reaching a people who could be your next collectors or clients. To entertain your audience one should start off with something shocking , tell them a story like : transform anything you can in your presentation into a story format, use the power of loud and soft as speaking in one constant tone will bore your audience speak softly when you can afford your users to trail off and rise back a higher volume when you drive home an important point, set up some jokes as even the most serious of topics deserve some kind of humorous break. If you are not sure about from where you have to take start, you should try to some market research. Look at social networks, and see who makes up the audience of the creative that most resembles your genre of work, organize your findings and before you know it you will start to see pattern emerge. This will allow you to know core information about the gender, age and location of who might be interested in your work.
1- FIND YOUR AUDIENCE:
To find your audience you must do surveys, research what your competitors are doing, Once you have an idea of who your audience is, now you need to understand where to find them and create content to meet their needs , this is where research can again come in handy . Discover the websites and print publications that cater to your audience, these might be future venues to help expose your work to the right people.
2- ENGAGE WITH YOUR AUDIENCE:
Engaging with your audience is not only about responding to online comments, accepting speaking engagements, joining community groups and pushing in person contact is still a huge part of building a following. Mingling at gallery opening or giving a free talk at a conference can be wonderful ways to build your name and practice your ability to clearly articulate your creative vision. Putting yourself out there both in person via social media creates a stronger connection with the person behind the art, this will help build trust and a long-term relationship that lasts beyond a simple like. letting people into your creative process and becoming a story teller when it comes to your work can pay dividends , especially when look at the next factor and though it may seem silly , being kind and polite goes a long way , not only is it professional its simply something that people remember and make them want to stick with you.
4 - CONVERT YOUR FANS INTO CUSTOMER:
So, you have worked hard to build your following and earn their trust, some of this depend on what path your career takes. If you are selling on Etsy or teaching online classes, getting past clients to consistently write reviews can help build up trust pf your brand and leads to more customers. As you build up brand recognition in general , people will naturally become more inclined to invest in your creations , this makes the building block of your marketing and the first clients they bring so important if you are working with right audience and they are invested in you , they are more likely to be your best advocate.
5- KEEP IN TOUCH AND BUILD RELATIONSHIPS:
As you build up your following and continue to advance in your career its vital to maintain the relationships you have formed along the way. This can mean everything from sending a monthly newsletter to keep everyone updated on your new projects to running free giveaways to reward your loyal fans. you may also want to keep list of key contacts who are especially important and select one or two people a month to reach out to, keeping these lines of communication alive especially just to say hello without asking anything in return, may benefits you in the future , you never know when the next big opportunity arise . and if you are forefront of your audience mind, they will think of you first.
WHY MARKETING IS AN ART:
Marketing is an art because marketing is about appreciating the expression of human behaviors. Beauty is in the eye of beholder. Beauty is art.
Marketing is about creating a demand for your product. some of the demand is immediate and some of it is in the future.
IMPORTANCE OF MARKETING:
1- Financial success also depends on marketing ability.
2- All business functions will not really matter if there is no sufficient demand for products and services.
3- Companies at greater risk are those that fail to carefully monitor their customers and competitors.
4- Skillful marketing is a never-ending pursuit. Marketing is an effective way of engaging customers.
5- Marketing helps to build and maintain the company’s reputation.
6- Marketing helps to build a relationship between a business and its customers.
7- Marketing is a communication channel use to inform customers.
8- Marketing helps to boosts sales. Marketing aids in providing insights about your business. Marketing helps your business to maintain relevance.
9- Marketing creates revenue options.
10- Marketing helps the management team to make informed decisions.
ART MARKETING WORKS:
Art marketing is a systemized process of creating awareness and interest for an artist or artwork that leads to desire, to engage the artist gallery or company to own its product, use its services or all of the above. businesses large and small, use marketing to communicate their offerings, promote their brands, identify new prospects and strengthen bonds with existing customers.
Marketing can be complicated and sophisticated requiring a lot of knowledge and learning as evidenced by most large companies seeking advanced degrees for entry level marketing position. Fortunately to be successful in marketing your art, an MBA in marketing is not required, by reading blogs such as this, and being the student of art business, you can learn how to utilize the same tactics bestselling artist use.
SMART ART MARKETING REQUIRES WILLINGNESS TO LEARN AND DO:
What you need are the desire to be successful, the willingness to reach out of your comfort zone, the ability to apply relatively easy to use marketing tools, and the organizational skills to accomplish simple, practical marketing plans. On the business side, your art career success is about identifying your goals, your strength, and the best marketing method to use.
ART MUST BE SEEN TO BE SOLD:
Successful art marketing is essential to succeed as an artist. it is about developing a systematic method of getting your art seen and sold. the truth about art, or any product for that matter is that unless people are aware of it, no one will buy it. imagine if apple created the iPod but failed to let anyone know it was available. they would have a near – revolutionary product with no sales. to thrive, you have to sell art and to do that, you have to get your work seen publically.
ART MARKETING MATTERS:
Many artists hold the mistaken belief that marketing their work somehow devalues it. The attitude that creativity and quality can’t exist simultaneously with economic success is widespread beyond the art community. It hinders the progress of many small businesses. even when there is a benevolent attitude towards marketing, the fear of or ambivalence toward performing necessary tasks such as marketing often holds business owner back.
IT IS NEVER TOO LATE TO GET STARTED:
It doesn’t matter where you are with your art marketing operations at present. When you start putting a more considerable, more informed effort into your plans, you are on your way to a more fulfilling art career. to become a successful art marketer, you must commit to continuing long term efforts to raise awareness for your work and yourself.
HOW TO TRAIN YOUR CREATIVE MIND:
There are many ways to train creativity, most of which involves straightforward every day activities and habits.
• Change your routine.
• Encourage bad ideas
• Get diverse feedback
• Steal ideas
• Find time and space
• Write things down
• Experience more
• Do creative activities
These are the certain habits that creative people seem to have in common that will undoubtedly help you to develop your creativity should you incorporate them into your life. when combined with the specific actions above you will be well on the way to a more creative world.
MARKETING CREATIVITY AND ART:
Creative marketing is the process of selling things by using your creative talent in areas such as art, music, interior design, and architecture.
WHAT IS CREATIVITY?
Creativity is not about doing something better than others, it is about thinking, exploring, discovering and imagining. It is found in the obvious art and music but can also found in science and play. It is experimenting, growing, taking a risk, breaking rules, making mistakes and having fun. You cannot use up creativity, the more you use, the more you have. If we want to live a creative life, we must lose our fear of being wrong. It means making work for yourself and no one else, pleasing others to take all of the fun out of it. Creative peoples always see what others don’t. it simply means loving whatsoever you do.
WHAT IS MARKETING
It is the action of promoting, selling and distributing, products or services including marketing research and advertising. It is telling a story about your values that resonates enough with people that they want to give you money. The business has only two functions marketing and innovation. Marketing aims to know and understand the customer so well the product and sell itself fits him and sells itself. It is not the art of finding clever ways to dispose of what you make; it is the art of creating genuine customer value. Marketing is no longer about the stuff that you make but about the stories, you tell.
Marketing is one of the most important aspects of any profession.
ART MARKETING:
Marketing is the art of helping your customers become better off. Art is not the possession of the few who are recognized writers, painters, musicians, it is the authentic expression of any the individuality. don’t think about making art, just get it done. let everyone decide if it's good or bad, whether they love or hate it. while they are deciding, make even more art.
HOW DO YOU MARKET YOUR CREATIVITY?
Following are the five factors one should remember when thinking about how to market your art:
ENTERTAIN YOUR AUDIENCE:
One of the most basic principles can often be the hardest to define, an artist needs to define why their work is significant and who it’s for? having a firm hold on who is your audience is a key to starting your marketing. we should keep in mind that if we don’t know that who you need to be aiming your effort at, you may find yourself wasting time, and not reaching people who could be your next collectors or clients. To entertain your audience one should start with something shocking, tell them a story like transform anything you can in your presentation into a story format, use the power of loud and soft as speaking in one constant tone will bore your audience speak softly when you can afford your users to trail off and rise back a higher volume when you drive home an important point, set up some jokes as even the most serious of topics deserve some kind of humorous break. If you are not sure about where you have to make a start, you should try some market research. Look at social networks, and see who makes up the audience of the creative that most resemble your genre of work, organize your findings and before you know it you will start to see the pattern emerge. This will allow you to know core information about the gender, age, and location of who might be interested in your work.
1- FIND YOUR AUDIENCE:
To find your audience you must do surveys, research what your competitors are doing, Once you have an idea of who your audience is, now you need to understand where to find them and create content to meet their needs, this is where research can again come in handy. Discover the websites and print publications that cater to your audience, these might be future venues to help expose your work to the right people.
2- ENGAGE WITH YOUR AUDIENCE:
Engaging with your audience is not only about responding to online comments, accepting speaking engagements, joining community groups and pushing in-person contact is still a huge part of building a following. Mingling at a gallery opening or giving a free talk at a conference can be wonderful ways to build your name and practice your ability to clearly articulate your creative vision. Putting yourself out there both in person via social media creates a stronger connection with the person behind the art, this will help build trust and a long-term relationship that lasts beyond a simple like. letting people into your creative process and becoming a storyteller when it comes to your work can pay dividends, especially when look at the next factor and though it may seem silly, being kind and polite goes a long way, not only is it professional it's simply something that people remember and make them want to stick with you.
4 - CONVERT YOUR FANS INTO CUSTOMER:
So, you have worked hard to build your following and earn their trust, some of this depends on what path your career takes. If you are selling on Etsy or teaching online classes, getting past clients to consistently write reviews can help build up trust pf your brand and leads to more customers. As you build up brand recognition in general, people will naturally become more inclined to invest in your creations, this makes the building block of your marketing and the first clients they bring so important if you are working with the right audience and they are invested in you, they are more likely to be your best advocate.
5- KEEP IN TOUCH AND BUILD RELATIONSHIPS:
As you build up your following and continue to advance in your career its vital to maintain the relationships you have formed along the way. This can mean everything from sending a monthly newsletter to keep everyone updated on your new projects to running free giveaways to reward your loyal fans. you may also want to keep a list of key contacts who are especially important and select one or two people a month to reach out to, keeping these lines of communication alive especially just to say hello without asking anything in return, may benefits you in the future, you never know when the next big opportunity arises. and if you are the forefront of your audience's mind, they will think of you first.
WHY MARKETING IS AN ART:
Marketing is an art because marketing is about appreciating the expression of human behaviors. Beauty is in the eye of the beholder. Beauty is art.
Marketing is about creating a demand for your product. some of the demand is immediate and some of it is in the future.
IMPORTANCE OF MARKETING:
1- Financial success also depends on marketing ability.
2- All business functions will not matter if there is no sufficient demand for products and services.
3- Companies at greater risk are those that fail to carefully monitor their customers and competitors.
4- Skillful marketing is a never-ending pursuit. Marketing is an effective way of engaging customers.
5- Marketing helps to build and maintain the company’s reputation.
6- Marketing helps to build a relationship between a business and its customers.
7- Marketing is a communication channel used to inform customers.
8- Marketing helps to boosts sales. Marketing aids in providing insights about your business. Marketing helps your business to maintain relevance.
9- Marketing creates revenue options.
10- Marketing helps the management team to make informed decisions.
ART MARKETING WORKS:
Art marketing is a systemized process of creating awareness and interest for an artist or artwork that leads to desire, to engage the artist gallery or company to own its product, use its services or all of the above. businesses large and small, use marketing to communicate their offerings, promote their brands, identify new prospects and strengthen bonds with existing customers.
Marketing can be complicated and sophisticated requiring a lot of knowledge and learning as evidenced by most large companies seeking advanced degrees for entry-level marketing positions. Fortunately, to be successful in marketing your art, an MBA in marketing is not required, by reading blogs such as this and being the student of the art business, you can learn how to utilize the same tactics bestselling artist use.
SMART ART MARKETING REQUIRES WILLINGNESS TO LEARN AND DO:
What you need is the desire to be successful, the willingness to reach out of your comfort zone, the ability to apply relatively easy to use marketing tools, and the organizational skills to accomplish simple, practical marketing plans. On the business side, your art career success is about identifying your goals, your strength, and the best marketing method to use.
ART MUST BE SEEN TO BE SOLD:
Successful art marketing is essential to succeed as an artist. it is about developing a systematic method of getting your art seen and sold. the truth about art or any product for that matter is that unless people are aware of it, no one will buy it. imagine if apple created the iPod but failed to let anyone know it was available. they would have a near – revolutionary product with no sales. to thrive, you have to sell art and to do that, you have to get your work seen publicly.
ART MARKETING MATTERS:
Many artists hold the mistaken belief that marketing their work somehow devalues it. The attitude that creativity and quality can’t exist simultaneously with economic success is widespread beyond the art community. It hinders the progress of many small businesses. even when there is a benevolent attitude towards marketing, the fear of or ambivalence toward performing necessary tasks such as marketing often holds business owners back.
IT IS NEVER TOO LATE TO GET STARTED:
It doesn’t matter where you are with your art marketing operations at present. When you start putting a more considerable, more informed effort into your plans, you are on your way to a more fulfilling art career. to become a successful art marketer, you must commit to continuing long term efforts to raise awareness for your work and yourself.
HOW TO TRAIN YOUR CREATIVE MIND:
There are many ways to train creativity, most of which involve straightforward everyday activities and habits.
• Change your routine.
• Encourage bad ideas
• Get diverse feedback
• Steal ideas
• Find time and space
• Write things down
• Experience more
• Do creative activities
These are the certain habits that creative people seem to have in common that will undoubtedly help you to develop your creativity should you incorporate them into your life. when combined with the specific actions above you will be well on the way to a more creative world.