"There are three reasons why people listen to podcasts: the unusual feeling of joy, the ability to do multiple tasks while listening, and the quality of content"
A podcast fan

What is Podcast ?!

Before diving for an explanation of what this technique is, let us explain the word "podcast" itself, first mentioned by journalist Ben Hammersley for the first time in an article in The Guardian in 2004. The iPod pod was borrowed from the digital media player " IPod "made by Apple, and took the" Cast "part of the term" broadcast "broadcast of the radio.

iPod + Broadcast = Podcast
Return to the original question: "What is Podcast?"

The podcast is hard to explain because there is nothing else like it.

But we can think of this technique as "Internet Radio On-Demand", and you can usually listen to it on your computer, but more. However, audio broadcasting is not limited to audio only, but can also be video.

We can also define it as "Audio Blog" or "Pocket Cast", a radio program produced by some individuals or institutions. It presents and presents various topics on various topics in life such as politics, economics, technology, education, etc.

How does it work and where can I get it ?!

With the amount of content provided by the broadcast, regular broadcasting or "terrestrial radio" - as they call it - can never compete with this technology. The AM and FM radio range contains only a limited number of channels, so radio stations broadcast their content according to their orientation They try to attract as wide an audience as possible, because that's what advertisers are looking for.

By contrast, podcasting does not necessarily depend on advertising revenue, such as: terrestrial broadcasters, with specific and specialized content, it is able to target only those who choose to listen to a content, while a particular audience in the podcast may be much smaller than an audience Radio broadcast, one can be sure that the podcast audience is more targeted and interested in the content being produced.

Podcast files are "On Demand On Demand" and can be listened to in your schedule, not when a radio station decides to broadcast them.

Typically, each podcast has a website where you can view or download episodes to listen to them in the future, with downloaded media. You can either listen to them on your computer, or take them with you by transferring them to a portable digital media player, Using a podcast application on a phone, permission in this way can be like a small paper book.

But what really makes Podcast unique is what Podcast gives the ability of "Casting", its ability to instantly deliver itself to multiple podcast distribution points such as iTunes, Sticher Radio, or podcatcher apps through its well known and powerful RSS feeds.

Listeners can easily subscribe to podcasts "mostly free" by clicking on the RSS icon or subscribe button, then the listener goes to add a podcast to any podcatching application of his choice.

When the podcaster releases a new episode, subscribers are notified automatically without having to check continuously from the podcast site to see if a new show has been produced. Using podcatching, podcasts can be automatically downloaded without your intervention. This way the podcast is Such as journal subscriptions.

Podcasts can be produced by anyone who wants to share and communicate with the world. They are not exclusive to large media organizations. Podcasts usually have ways for listeners to leave comments about each episode and engage in discussions with other listeners. Therefore, the podcast resembles a community of individuals who share the interest of what they gather around.

What is the difference between podcasts and online audio files ?!
The difference between them can be summarized in two main points:

Podcast uses the RSS feed technology that alerts podcast programs and applications to new episodes and is automatically downloaded to the subscriber account.
Podcasts are produced and broadcast in consecutive episodes, weekly, daily or monthly.

Facts and figures

In a research conducted in the United States of America, the following results were obtained:

60% of the US population is familiar with the term "podcasting podcasting", up from 55% in 2016.
40% (112 million) of the US population listened to the podcast, up from 36% in 2016.
15% (42 million) listen to the podcast weekly, up from 13% in 2016.
What does this mean?
This means that the future of the technology that supports the sound seems bright and dependable, and it seems clear that the audio transmission is on its way to the next stage.

And this is what we find in the direction of technology companies giant to enter the market of audio transmission devices with all its strength and its own devices:

Amazon has an echo family Echo family "Alexa Alexa"
Google, Google Home, and PDA on Android devices.
Apple and its Homehub and personal assistant "Siri" on iPhones and iPads.
Microsoft with Invoke is a smart speaker for her personal help Cortana.
Chinese giant Alibaba Ali Baba, and her personal assistant Tmall.
Samsung Samsung is powered by a smart speaker powered by its new Smartphone Bixby.
Lenovo works on its intelligent Alexa machine.
Facebook is developing a smart speaker similar to Amazon Echo, which will be launched at the end of 2018.
Also enter the US electronics company Sonos with an intelligent speaker can
Support multiple audio assistants.

Why do you start recording Podcast episodes ?!

The power of the human voice conveys much more meaning through tone and reflection, unlike the printed word whose words can be forgotten, or the visual content whose details can be forgotten, while the human voice often has a much stronger effect.

Mobile smartphones

Podcast episodes are the most suitable content to listen to on a smart mobile phone. You can listen to podcasts while you are using any other application, or even when you are busy doing anything else.

The applications that are developed make it easy to produce and export your own episodes to the world. By talking to your phone, you can produce content that discusses any topic you are interested in sharing with your audience.

Digital Storytelling "Anytime, Anywhere"

One of the great possibilities of podcast technology is access anywhere and anytime, and with the advent of mobile smartphones, you can listen to podcasts anywhere in a car, in an office, in a cafe, in a vicious circle and other places.

Participation and differentiation

According to a recent study, about 85% of podcast listeners found that they listened to all or a large part of episodes. By starting a podcast, you not only distinguish yourself from those who compete with you for special attention, but also give an alternative to written content.

Brand awareness, and specific distribution

Here's an audience of millions of people who want to listen on demand 24 hours a day, seven days a week, and who want free, personalized, and personalized content. Regular and continuous content display keeps people connected with your brand. Brand message within its sector.

And finally

Just remember that sound is one of the most natural ways to find a great interaction between humans. We love to talk and listen, which is one of the fastest ways to deliver a message.