Product placement has been around since public relations was established as a field. What started with film and celebrity collaborations is now expanding to streaming, social media and more. From influencer product placement as an alternative to paid tags on social posts, to live shopping in live streaming events, explore these trends, expert examples and tips on leveraging product placement for brand benefits.
Read more here: https://pronthego.com/pages/blog/in-the-spotlight-navigating-product-placement-trends-for-maximum-PR-impact