Press releases are still a solid way to raise brand awareness. Many savvy small businesses still successfully leverage press releases to keep the public updated on important company news. If you’re considering using press releases in your small business marketing, be sure to avoid these press release mistakes so you get the most out of your efforts.
Don’t write about it if it’s not newsworthy
A common mistake first-time press release writers make is creating a release around a topic that’s not newsworthy. New company launch? New product release? Industry accolade? All great reasons to put out a press release. Buying new computers, changing your brand colors or logo, or some other less significant news likely isn’t newsworthy and isn’t worth putting out an announcement. Without a newsworthy angle, industry journalists are unlikely to cover your story, which makes the resources you invested in your press release wasted.
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