What exactly is Amazon Product Research? Amazon is among the largest e-commerce portals attracting sellers and buyers from around the globe. There are more than 240 million active registered users on the portal worldwide and sales are growing at a rapid pace over time. One of the most effective ways to tap into the huge number of potential customers is through the Amazon product research. It is an innovative concept that helps you to analyze your target customers who might be looking for a particular product line and make a purchase decision.
For Amazon product research, you need to have a proper understanding of how the shopping behavior of people around the globe are based on their age, gender, education, hobbies and so on. This task can be made easier by making a proper and customized list of keywords as well as the popular search terms which are used by people when looking for specific products. In order to make the product research more effective, the following tips and tricks are being suggested:
The very first thing that you need to do for an efficient product research is to create a comprehensive and clear list of all the potential product categories or search terms. You can take the help of Google Trends, Product Scheduler, Yahoo! Answers or other quick way of making a list. The list should contain all the popular and most searched terms that are being used to search for certain product categories on a regular basis.
Another very important tip for doing product research is to study and understand the buying behavior of your target customers. By doing this, you will come up with a clear picture of what your competitors are doing and find a quick way to counter their strategies. For instance, if there is some sort of competition, you need to find out the reasons behind their entry. For instance, if your potential competitors are mostly selling digital products which don't involve physical products in their delivery, then you can consider them as untested and inexperienced in selling physical product.
Another tip for doing product research is analyzing the selling techniques of your potential competitors. By doing this, you will come up with a clear picture of their selling pattern. For instance, if the most popular and most used selling strategy of your competitors is 'buying and selling' method, then you can consider yourself as a relatively new entrant in the market and have to adjust your strategy accordingly. Remember, competition is stiff here. Look at your potential competition from different angles and try to figure out how they are selling their product and use that to your advantage.
Last but not the least, you need to look at product research niche. Find the keywords that are being used by your potential competitors to search for products on regular basis. There are many ways to know the exact keywords that your competitors are using for searching. In fact, there are many ways to find the keywords for free but it would be better if you hire a ecommerce service provider who will provide you with the needed information for a nominal fee.