How to optimise your Steemit blog so it can be seen when people search on Google - Great for Promotional activity!

in promo-steem •  7 years ago  (edited)

Three very simple Steemit SEO tricks to get your post more visible on Google searches.

improve your steem promotional activity on google with these promo-steem tips.png

Have a greater impact on your #promo-steem posts, and potentially get more views from outside the Steemit platform


One of the conversations we've been having recently in the #promo-steem core team chats is how to utilise Steemit to get our posts right up there in Google searches...and especially posts which are promoting STEEM!

It came really from us planning our upcoming appearance at a major Cryptocurrency Expo in April, as we really want Steemit to be noticed and well associated with it if people do a search on "London Cryptocurrency Show".

I'm not going to go into the mechanics of SEO here, and I'm no expert on it, but I wanted to provide a few little pointers which could get Steemit posts seriously high up Google search rankings. Let's face it, if you aren't close to the top of page 1 of Google, you're really quite unlikely to be seen


TIP #1: Optimising your title

Imagine you wanted to do a bit of promotional work, and write an article which you'd like to get high up on Google searches called "What is the best social media platform to make money on" and this is what you're going to call your post.... Steemit uses the title of the post to make the permalink (the URL, or the actual web address of the post).

The problem is, this title, whilst nice and easy for humans to read, contains a lot of what are called STOP words. In the case above, Google would ignore the words WHAT, IS, THE, BEST, TO, MAKE, and ON. Which leaves just "SOCIAL MEDIA PLATFORM MONEY" as the search term it would index. - not necessarily going to get you to the top, and if you do a search with these terms, you won't see a single Steemit article. (Try it!)

It's better to concentrate on the key words for search optimisation. In the case of this post, I simply want to use the keywords Steemit SEO, because I think people might search for this in the future!

But of course, that's not a particularly attractive post title for my article. I just want the URL to be that, but the post title to be something better, more like "How to get your Steemit posts visible on Google Searches", or "How to optimise your Steemit blog so it can be seen when people search on Google".

The trick is this....

Write your article as normal and post it making sure what's in the title is what you want Google to index it as. Once you've done this, then click the EDIT button, and change the title to the phrase you want people to actually see!

alt text 5.png


TIP #2: Tagging your Images properly

If you upload a picture from your camera, it quite often has a random filename if you haven't already changed it to something more easy for you to find in your filelist.

Have you ever noticed how bloody annoying it is trying to find the picture you want when you have hundreds of them in a big list, all with generic filenames like this? Of course it's the same for Google. It just doesn't know what a picture is all about, and it looks for whats called ALT TEXT to try to understand what the picture is showing.

If you upload an image onto Steemit which already has a descriptive filename, then it should helpfully use the filename as the ALT TEXT. Great. But if it doesn't, or you have a random filename, you can alter the ALT TEXT simply by changing what's in the square brackets after the ! mark.

For example, here' s a picture of my daughter and me that I uploaded. It has the filename DSC_0069 which was helpfully made by my android phone when the picture was taken.
alt text 1.png

Now, of course, I want Google to know what this is all about so it can index it properly, so I'm going to change the ALT TEXT to something more descriptive...

alt text 2.png

And the net result is:
anarcotech and daughter riding the steem car.png
What a little cutie!!!

TIP #3: Optimising your Meta Description

Google used to use the first 160 characters to create a meta description...that's the text that comes under the title when you do a search. But it's recently updated this to 360 characters.

This article from @salmanbahadur gives a more in depth overview of it and what it means.

Basically, the long and short of it is to make sure the first few lines of what you write in your text are something you'd like to see appear as the snippets in a Google search.

Why these things are important to #promo-steem Promoters

One of the key things we have going for us in the #promo-steem community is that we are all focussed on getting Steemit and the STEEM blockchain noticed. Making these small changes to the way you post content on the blockchain could have an absolutely massive impact on the way that Google starts to rank posts we are making. This is one of the more passive ways we can promote STEEM, and it only takes a few seconds to do so.

Because Steemit.com is now regarded as in the top 1000 authoritative sites in the world by Alexa (see my earlier post here), it is very possible that your #promo-steem posts have a good chance of making it into more and more Google searches.

This is very good for you, for #promo-steem, for STEEM in general.

And it's free to do, and only takes a few seconds more of your time when making a post.

Hope you found that useful
Love, light and laughter
Anarcotech x

lcs promo-steem steem-ambassador footer.png

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I have been using Alt text and some of above techniques to make my post and comment visible and it really works...Its 1000% working with my every comment and I am getting noticed by where ever I comment with Alt text and information given above...This credit goes to most respected @stephenkendal sir...I learned these all things from his post which was on @Alt text and improvement of post visibility...He is life changer for us and specially me...
Your information are always very useful and some good extra points that I will definitely use in my next post @anarcotech .
And thanks to @steempromo and @steem-ambassador to resteemed this post which is very useful information.

Hi, could you explain more on how to use the alt text in comment?

Wow
I just learnt how to be noticed on google search, I now understand why I search google for promotional pictures most times and mine dont pop up. I put these into practice to have more visibility.
Thanks for sharing sir.

Web devs and designers have to think like a computer, because web surfers will not.🤖🤖

I definitely like this post @anarcotech

Good post

I learned new method....thanks.

Good news ... awesome
play to blog @dediis

Ahh, optimizing the title is something I should definitely do. I never really knew about the stop words and how google sees them.
It's definitely important to make the posts more SEO friendly, because this brings a lot of organic traffic!

A very satisfying understanding, hopefully this can be applied in a #promo-steem mission for the novice steemians. Thanks @anarcotech, this is a very valuable lesson for me.

You are very right @anarcortech. This is the area I am still struggling with, but I keep learning daily. Thanks for sharing and keeping us posted my friend

Greatly useful. Thanks for this enlightenment. I believe this is an effective and efficient way of making steemit more known globally. Will give it a shot.

Wow. Am glad i stumble on this post. This will really help further in promoting Steemit. I will try it out in few days

Sangat bermanfaat. Bisa menemukan artikel yang di posting di steemit melalui google. Terima kasih atas infonya @anacotech

  ·  7 years ago (edited)

Really these things can place steemit posts on the top of google, useful stuff, keep sharing stuff like this

I think the link in the post is broken. I've found this link to @salmanbahadur's post about meta description snippets. Is that right?

This is simply amazing. I will definitely try these out; posting then editing afterwards and then the ALT TEXT. This is quite helpful sir.

Your suggestions looks promising indeed.and I will consider some of those to improve my post potential.though I'm not too good with the wordplay but I will try to be as creative and engaging as possible.
I really appreciate your informative post,hope your suggestion makes me visible atleast on steemit community.

Thank you. I learned something new.

Thanks for the lesson on google.

Very interesting, especially the ALT text. I'll try these on my next post. Ta dude!

Thanks for the tips! This should help a lot of people out around here so I'm gonna resteem. Keep up the good work.

I didn't know about any of these. I will definitely try and use these tricks in my next post. This is a great way to get steemit more noticed. Most of my pictures are random numbers and organizing them is the most time consuming thing to do while creating a post. Makes sense to name them as it helps me out while being better optimized for searches. Thanks for this simple and informational post, hope it helps with more visibility for steemians and steemit.

@anarcotech - excellent post on Metadata and incorporating @Alt text. I will definitely use this in the future when formatting posts. Bravo, sir! Upvoted Resteemed & followed! #steem #steemblog #googlesearch

Thanks all for the tutorial Sir @anarcotech, I learnt a lot from how to use ALT TEXT while uploading a picture. This tutorial is really an eye opener, thanks one more... Looking forward to see more of your educative post

very excellent pointers, I have been wondering about this exact topic, I am going to have to try the title thing, I tried to find a steemit post I posted and could not do it with a search engine even with the exact title.

Really? By changing the article title I could get higher publicity in google? I find it pretty hard at this moment.

I'm just new to Steemit out from my love for blogging, nothing else, and your article was insightful especially for a newbie like me. I hope I can get my article in search successfully!~ Thank you~ From Philippines, with luv:
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