Two examples of different approaches to communication with a client by emailsteemCreated with Sketch.

in public-relations •  8 years ago  (edited)

Some time ago I created an account on some service, which suppose to boost conversion rate on my website. I just watched some video, where this product was recommended, so I decided to give it a shot. After few minutes, I decided this service is not for me, so basically I closed website and forgot about it.

But, lately I received some email from them:


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To be honest I was in total shock. I never encountered such rude way of trying to convince someone to further usage of product. I would not tell a name of a company, because I do not want to give them any recognition, even a bad one.

A better way

Today I am writing about this, because I received another email from different company, which decided to use completely different approach, much more user and human friendly:


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Conclusion

When you do not know what to add as a argument to convince someone to further usage of your service it is better to say about warm feelings and awesomeness of a product rather than about how terrible client is, because he do not use "an opportunity" and basically he "lose money because of that".

Today is a beautiful day, isn't it?

Best Regards,
noisy

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Whoah!
That's first email is a red flag for sure.
They'd get lots of nasty replies from me if I ever got sent that.
I'd probably not be so nice as you and let everyone I know that they should avoid them.
Name and shame.

You don't want to use their service and they don't want you to use it as well. Mind-readers!

thanks for fin inläg