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It is the art and science of planning and implementing two -way communication and understanding between an agency and the different groups which it is related in the course of its operation. it is a continuous and consistent representation of an organization to the public. public relation represents the quality of the product in the tourism sector.
This types of the programme are organized to evaluate public attitudes, to identify people,s feelings and response. It helps to identify people's feelings and response. It helps to identify the policies and procedures, of an organisation.It affects the public interest. It executes a programme to earn public understanding and acceptance.
The objective is:
-Develop and maintain a positive image for a country, region or tourist product.
-generate and increase visitor numbers.
-Encourage investment in tourist plant.
_Attract the interest of intermediaries and retail travel agents.
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