The internet is a very vast place. It is easy to get lost in this intricate “web” of networks, what with the sheer size of the virtual world. For an Internet marketer, this can be an advantage or a disadvantage, depending on his skills, his needs, and his smarts. Some Internet marketers would take the vastness of cyberspace as an advantage, given the size of their market and how many people they could potentially reach. Some Internet marketers, on the other hand, would view this as a negative, as it would be quite difficult to target quality prospects with laser-like precision, considering the immensity of the virtual world.
If there was some form of early warning device, there is no doubt that we would be able to navigate the waters of cyberspace with more efficiency and speed.
Thankfully, there is one tactic that not a lot of people know about. With this amazing but simple tool, an entire world of promotional possibilities would be opened up for you to exploit.
I am talking about Google’s News Alert, a service that would allow you to receive news items from a variety of sources that Google’s search spiders could index. Check out the official website at news.google.com .
Google News Alerts is pretty easy to use. Just follow the steps below:
Sign up for the service. It’s free.
Choose some keywords that are pertinent to the subject of your business.
Wait for the service’s email notifications.
Thereafter, you’d be sent a notice whenever a news item appears on the web that contains the keywords of your choice. You won’t have to do manual searches anymore. Everything would be delivered to your inbox. This is a convenient option for those people who are fond of researching on certain matters relevant to their industry.
But how could this be used for marketing purposes, you might ask?
Well, Google News Alerts is just a tool. You would need to give it a twist with a little imagination, and you’d realize the power it really wields. The fact is, Google News Alerts is one of the most potent advertising tactics today. Let’s take a look at the many applications of this amazing tool.
• With Google News Alerts, you could scout the competition. You would be able to keep abreast of any new moves they’ll be making. Google News Alerts would act as your spy and chronicler, a digital secretary of sorts even, to record the advancements your competitors are making. This would allow you to unleash some counteractions to protect your position.
• With Google News Alerts, you would be able to keep abreast of the latest information about the subject of your business. You’d be able to maintain your competitive edge by being acquainted with the latest advancements in the industry.
• With Google News Alerts, you would be able to determine if a news writer prepares an article or a piece on your business. You could thereafter establish contact with him or her for further promotional ventures.
• In the same light, Google News Alerts would also help you determine if a news writer would prepare an article or a piece about your competitors. You could thereafter establish contact with him or her so that he would write about your business next time he would have to come up with a similar piece.
• With Google News Alerts, you’d be able to determine the latest market trends and thereafter make corresponding adjustments to your marketing strategies to reflect any pattern to consumer behavior which you would be able to determine.
Google News Alerts is one of those tools that have yet to be fully exploited by marketers the world over. It would serve you well if you could capitalize on it ahead of the rest. It would give you the edge you need in this highly competitive business.