Real Time Bidding (RTB) Market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024). The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.
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RTB is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, like financial markets. With RTB, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. An RTB system is a platform that enables interaction between ad placement services. In addition, the RTB technology eases the development of the advertising market and expands the possibilities of ad placement services. ML algorithms are more efficient to evaluate attributes of impressions for better ad performance. ML algorithms are helpful for determining clusters customers to target potential customers.
Top Key Players
The RTB market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies. Major vendors in the global RTB market include Google (US), WPP (UK), Adobe (US), Criteo (France), Facebook (US), Smaato (US), Yandex (Russia), PubMatic (US), Salesforce (US), Rubicon Project (US), MediaMath (US), MoPub (US), AppNexus (US), Platform One (Japan), and Verizon Media (US).
Retail and ecommerce application to grow at the highest CAGR during the forecast period
The applications segment is subsegmented as media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, Education, BFSI, music, social and politics). Among these, the retail and ecommerce segment is expected to grow at the highest CAGR during the forecast period. Retailers can do their promotions and messages directly to the consumer information that data management platforms can capture via RTB.
RTB video to hold a larger market size during the forecast period
The RTB market by ad format type has 2 segments: RTB Image and RTB Video. The RTB Video is expected to hold a larger market size during the forecast period, as consumers are spending more time on viewing video online due to the easy availability of smartphones with high data speed connection.
APAC to hold the largest market size and grow at the highest CAGR during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.
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