Many small businesses run on a fairly limited marketing budget, so it’s important that each dollar spent on marketing counts. Remarketing can be a powerful marketing tactic when done correctly. However, implementing remarketing may not work for everyone. Exactly what is remarketing, and should you try it?
Definition of remarketing
Remarketing is an online marketing technique that allows advertisers to reach out to visitors who already visited their website. This tactic allows you to re-engage audiences that you already reached and continue to educate them on your product or service. It essentially gives you another opportunity to convert that website visitor to a paying customer and keeps your small business top of mind to that website visitor.
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