Business Risk

In any existing business we are always present with a factor of extreme importance the Risk. We always run the risk of the business being successful or not.
Risk is a factor whose value is constantly changing and varies depending on what surrounds our business, so the more factors we take into account in the calculation of the risk closer we will be to the real risk of the business!
The question that follows is a question that we must always ask ourselves before facing any risk "does the risk make up?", In my opinion the risk pays off when the expected losses are small compared to all that we can gain, being successful in the business world is no more than putting us in that situation and repeating the process endlessly!