Interactive chat robots or "bot" is a computer tool or program that communicates clients via multimedia that can be audio or text.
The purpose is different to the one you design, but is usually used in chat systems for different process purposes: customer service, information gathering, or different services.
There are several ways you can build and design your own chat robot to help you improve your business performance and attract customers.
Provide premium services
For quite a while, mobile applications have provided many services to many customers of many companies because of their quality and ease of use. Today, chat robots work more easily and automatically, delivering unique customer services such as changes to personal accounts, updating and building information, changing email addresses or other personal details, managing and displaying new and previous product requests, and sending requests for meetings.
Create a strong relationship with the audience
Customers are always looking for the best companies that offer innovative and distinctive services. So, interactive chat robots are an effective tool to increase interaction with the audience.
These robots offer multiple opportunities to gain customer interest through a variety of conversations, sharing different types of content including games, useful tips, weather reports, facts, holiday reminders, guidance, guidance articles, helpful blog posts, and other news.
Marketing content better
Companies need access to the general public, and in order to reach an idea to the public must create content expressed. This content needs a successful marketing process to reach the target audience. Here the role of these robots, which can be used as a key factor in the content marketing strategy, can begin to offer special offers to your customers based on their interests or preferences.
Chat robots can launch large and diverse marketing campaigns, provide other services to improve the performance of their campaign strategies, and can collect user 
Provide informations
For small and young businesses, properly allocating resources is the key to success. If your team receives the same questions or queries from customers on a regular basis, chat robots can be a quick and effective solution.
This can be achieved if you design a bot chat robot well according to the questions and inquiries that come constantly. The robot will not only answer questions, but can also give customers more information they can need:
-work hours
-Complete list of services and products provided by the company
-Places or areas of service
-List of prices
-Deals, discounts, and sponsors
-Storytelling, brands
-Contact informations
Profit from social networking sites
One of the reasons why independent e-commerce platforms have been successful is that they have allowed consumers to make purchases from their homes without wasting their money.
Chat robots can also do similar work on these platforms, allowing users to browse, view, and purchase services and products through chat or the Messenger application on Facebook, which is easily accessible. Chat robots also allow the integration or accessibility of your products to public e-commerce platforms.
These tools help consumers view and browse your products, read reviews from other consumers, compare prices, and buy items directly through Facebook or general networking sites.
Tips for designing an effective interactive chat robot
If you are a fan of this type of marketing tool. So, take some points into consideration when designing a special bot for your business. These points are as follows:
Identify customers on what is bot?
Before you start using your bot, you need to identify it to your customers such as: name, purpose, when available, what is its primary function, what are its capabilities, and where can it be found? When people start to recognize it, it makes it easier to use or use when needed.
Focus on what your customers interact with
Interactive chat robots that best meet customer needs and interests are the best as they allow you to be more flexible in dealing with your company or idea.
To achieve this, you need to choose a more valuable and effective platform that your customers follow, where important questions are asked regularly. This method helps you collect the many data needed to provide the best service to your customers.
Take advantage of your customers' presence as much as possible
Promote your products or services across multiple channels that take less time to build your audience by using different types of social platforms. But chat robots automatically send notifications and updates to your existing customers, which can attract new customers.
Focus on communicating with customers and nothing else
When you start a new project that works to document or show your brand as you want it to be, and to add an attractive feature, chat robots are used where you interact with customers at a particular level by communicating and talking to them, or can mention some stories or other services you want , Where you can design it to do so.
You should also be aware that you should pay attention to most of the details of the conversations, such as: using the appropriate emoji, and using different types of media such as: images and videos that make chatting with a robot more fun and attractive.
Combining artificial intelligence and human intelligence
Note that chat robots are designed to enter all necessary data. So if you have incomplete information you can not expect to be perfect all the time, sometimes you make mistakes in most operations, or you receive unclear inquiries from customers in which case they will not be able to respond and work correctly, so it is important to have A dedicated team to fix those errors quickly.
Use the highest level of security
Bot deals with important and sensitive information, whether for your business or your customers. Therefore, be careful to keep your information secure and to develop a plan to maintain the security of this information or data.
Finally, there may still be a long way to go before interactive robots replace people who manage social networking pages. But we live in a fast pace of development, especially in modern technology, which requires us to experience everything new, and to know its potential and capabilities.