You can’t blame your B2B sales team if they make mistakes. Most often it is a case of ignorance. Nobody blows up a deal intentionally!
As someone who has seen sales team sketching B2B sales strategy from scratch till implementation and the experience of having seen some of them failing, I have gathered together these common mistakes that sales reps make and ways they can approach to avoid such mistakes.
These are few things to begin with to understanding your customer better. Proper research on these grounds throws up information about the exact pain areas of your customers and how your product/solution can address it.
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