SFA (Sales Force Automation) is very closely associated with the sales process of any business which is concerned with CRM (Customer Relationship Management). Sales are one of those aspects which are constantly monitored because it is the primary source of revenue for any business. If your business deals with a plethora of products and a boatload of customers then sales force automation tools are going to play an integral part in your life.
What is SFA?
Sales Force Automation is one of the effective terms when it comes to the sales process. It is basically an automated procedure that mechanizes, controls, and streamlines the entire sales process ranging from order management to client administration.
Effective sales force automation brings the entire sales process under one device by removing all the complications. It saves time and bolsters productivity.
In short, it basically connects all the components of a business and accounts for consistent information or data stream through various components.
There is no denying the fact that SFA is a standout. The simple execution makes it incredibly easy when it comes to execution and administration. It is a fine example of how modern technology and artificial intelligence are bolstering productivity by making it simple and efficient.
Top Features of SFA
SFA is one of the most reliable tools when it comes to sales administration. Businesses irrespective of size, area of operation or nature are all relying on this one-stop sales solution for enhancing their revenue process. This is mainly because SFa has a boatload of attractive features.
Here are some of the top features of SFA:
• Customer Management – This is one of the most underrated features of a good SFA. There is no denying the fact that SFA makes it seamless by bringing the entire process under one platform. As a result, everybody is on the same page and there is limited scope for confusions. This frees up the sales representatives. Instead of investing time on communication, they get everything at their fingertips. This saves a lot of time and a salesperson can dedicate that time on customers. This produces better customer management. Customers are the biggest asset of any business and happy customers mean a successful business.
• Monitoring Performance – No worksheets, no mails, no phone calls – everything is now available at the fingertips, all thanks to SFA. It plays a big part when it comes to administration because it provides real-life data to the management which helps in monitoring employee performance. All of these are presented in graphical representations and so it is very easy to understand. This plays a big part in enhancing overall productivity.
• Order Management – Ask any business owner, a vast majority of the time is invested in order management. All thanks to SFA, this is no longer a Herculean task. You can track real-time status, delivery status, routes, and more. This single-handedly eradicates all the hassles related to order management.
• Asset Tracking – Unlike other employees, the sales team need to do a lot of fieldwork. At times, it is impossible to track human resource. With SFA, the administration can get real-time updates about the whereabouts of their employees working on the field.
Conclusion
In the era of gob smacking advancement in technology, businesses are more reliant on technical solutions. Sales force automation tools are not any exception. It is a simple tool which eliminates all the grievances of the sales process. This is why it is experiencing massive popularity. SFA is the present and also the future.