Highlights from 'The Future of Marketing Tour' by Salesforce Marketing Cloud | 16 July 2015 - (Part 1 of 2)

in salesforce •  7 years ago 

 This event took place 16 July 2015 at Dockside Pavilion (the floating tent in front of IMAX, in Darling Harbor). Despite the very wet weather the event was packed with some on the brightest minds in Sydney's Digital Marketing scene together under one roof. Below is a summary of tweets #MCFOM15.

  1. Register now for the Future of #Marketing Summit | Dockside Pavilion in Darling Harbour | 9am | Today! #MCFOM15 pic.twitter.com/7al97DXhZhWendy Johnstone@WJJohnstone·Wed, Jul 15 2015 21:46:48ReplyRetweetFavorite
  2. Mark Vozzo@MarkVozzoLooking forward to this morning. learning about "Future of Marketing" via @salesforce#MCFOM15 -  https://www.salesforce.com/au/events/details/marketing-cloud-roadshow-sydney/ …Wed, Jul 15 2015 22:34:42ReplyRetweetFavorite
  3. Getting ready for the big day
  4. Wet weather today...
  5. I am pretty sure you don't want to leave #MCFOM15 and not just because the amazing content ;) pic.twitter.com/GHSJzfmpagsimongascoigne@simongascoigne·Thu, Jul 16 2015 01:33:14ReplyRetweetFavorite
  6. Kirstie Jeffries@p2pKirstieGood morning, #MCFOM15! Ready to talk the future of marketing on this rainy morning.Wed, Jul 15 2015 23:07:54ReplyRetweetFavorite
  7. We're underway! #MCFOM15 #Sydney pic.twitter.com/1Z4YZKzxSOJo Willoughby MAICD@Jo_willoughby1·Wed, Jul 15 2015 23:02:57ReplyRetweetFavorite
  8. Almost showtime. What a way to finish an awesome roadshow #mcfom15 #sydneypic.twitter.com/XUoGdYIUqTJeremy Smith@tweetingjeremy·Wed, Jul 15 2015 22:28:25ReplyRetweetFavorite
  9. #mcfom15 is coming to Sydney today. pic.twitter.com/9VMpRGrFOYIris Luo@iris_yeqian_luo·Wed, Jul 15 2015 22:29:14ReplyRetweetFavorite
  10. Looks like it will be a packed event at Dockside pavilion (the floating tent) #MCFOM15pic.twitter.com/kdssVRPJv6Mark Vozzo@MarkVozzo·Wed, Jul 15 2015 23:02:29ReplyRetweetFavorite
  11. I've always been impressed wth superfast registration @salesforce . In packed keynote room in 10mins #MCFOM15 pic.twitter.com/R0om5dlBpUMark Vozzo@MarkVozzo·Wed, Jul 15 2015 23:12:55ReplyRetweetFavorite
  12. Taku Ekanayake@TakuEkanayakePhenomenal start to #mcfom15 . Packed to the rafters and great registration experience @salesforce #eventplanner #lanyon #eventprofsWed, Jul 15 2015 23:09:10ReplyRetweetFavorite
  13. Full house rocking the future of marketing #mcfom15 pic.twitter.com/YTomuAmPctVincent Cotte@vcotte·Wed, Jul 15 2015 23:10:51ReplyRetweetFavorite

Keynote: Derek Laney takes the stage (@DerekTweets)

  1. Future of marketing tour kicks off this morning in Sydney. #MCFOM15pic.twitter.com/yFedePMrSAHeather Dethmers@Heatherdethmers·Wed, Jul 15 2015 23:12:39ReplyRetweetFavorite
  2. Michelle Cottrell@MicheCottrellCustomer experience is no 1 differentiator in purchase decision - not product or price. What is your experience like? #mcfom15Wed, Jul 15 2015 23:11:12ReplyRetweetFavorite
  3. Providing Genuine Brand Utility @derektweets opening up #MCFOM15pic.twitter.com/Kk4L3w7zriVincent Cotte@vcotte·Wed, Jul 15 2015 23:15:09ReplyRetweetFavorite
  4. Karl Uhrich@KarlUhrichMaccas moves from mass impersonal media to personalized media at scale #mcfom15Wed, Jul 15 2015 23:22:30ReplyRetweetFavorite
  5. Jess Hamilton@JessMayHamiltonB2B customers are behaving more like consumers, CX is the no1 differentiator over price and product #mcfom15Wed, Jul 15 2015 23:13:52ReplyRetweetFavorite
  6. Kirstie Jeffries@p2pKirstie24% of customers' time is spent on phone but only 8% of marketing budgets are spent on mobile. #MCFOM15Wed, Jul 15 2015 23:24:38ReplyRetweetFavorite
  7. Nice demo #MCFOM15, how @McDonalds use @salesforce 'Active Audiences' to target customers via email, apps & more. pic.twitter.com/1ixrZ6UVw7Mark Vozzo@MarkVozzo·Wed, Jul 15 2015 23:35:23ReplyRetweetFavorite
  8. Dan Bognar@danbognarAnybody got a craving for a cheeseburger after that demo? #mcfom15Wed, Jul 15 2015 23:32:53ReplyRetweetFavorite

Harris Farm: Simon Maizels (CIO) & Nice Demo

  1. Alli Baker@BakrAlliLove hearing Simon Maizels, CIO Harris Farm, talk abt driving brand ❤️ in store & using tech to engage with customers in real-time #mcfom15Wed, Jul 15 2015 23:30:50ReplyRetweetFavorite
  2. Creative use of #mobile @HarrisFarms SMS in store for recipe + shopping list. Keen to try cauliflower rice! #mcfom15 pic.twitter.com/uotlIh0M5qMichelle Cottrell@MicheCottrell·Wed, Jul 15 2015 23:26:00ReplyRetweetFavorite
  3. View from the demo desk, packed house today at @salesforce Future of Marketing event in Sydney #mcfom15 pic.twitter.com/T18CSLofW7Eddie Cliff@eddiecliff·Wed, Jul 15 2015 23:26:29ReplyRetweetFavorite

LOreal Demo

  1. @lorealparis enhances #CustomerExperience with #makeupgenius at #mcfom15#salesforce pic.twitter.com/MOmvlhhIBjCMOAustralia@CMOAustralia·Thu, Jul 16 2015 00:00:43ReplyRetweetFavorite
  2. Kavita Rodrigues@KavitaRodrigues.@Loreal's app "makeup genius" uses tech from the movie Benjamin Buttom movie 2 change customer digital experience w/ their product #MCFOM15Wed, Jul 15 2015 23:39:02ReplyRetweetFavorite
  3. Check this out all the steps in the customer journey. #MCFOM15 already downloaded the @LOrealParisAU app! pic.twitter.com/uVR7qpa7HRHeather Dethmers@Heatherdethmers·Wed, Jul 15 2015 23:40:18ReplyRetweetFavorite
  4. BC@3decksThe Loreal case study is always a hit - no matter what part of digital you work in#MCFOM15Wed, Jul 15 2015 23:39:42ReplyRetweetFavorite
  5. Who wore it better? #makeup #app #mcfom15 @salesforceapac @salesforceapacpic.twitter.com/53w6e5uxyoBrooke Curlewis@BrooklanaC·Thu, Jul 16 2015 01:02:09ReplyRetweetFavorite

Room&Board Demo

  1. Kavita Rodrigues@KavitaRodrigues"If you do the right thing, the customers will come" - Room & Board brand on using #marketingcloud 2 create a unique cust journey #MCFOM15Wed, Jul 15 2015 23:58:07ReplyRetweetFavorite
  2. Dan Bognar@danbognarRoom&Board delivers 60% increase in AOV in store and 40% online through @marketingcloud #mcfom15Thu, Jul 16 2015 00:02:40ReplyRetweetFavorite
  3. "60% increase @roomandboard Avg order size" wth @salesforce - lounges visited on web appears in lead record #MCFOM15 pic.twitter.com/PY4spH7Vu6Mark Vozzo@MarkVozzo·Thu, Jul 16 2015 00:04:55ReplyRetweetFavorite

TEDx: Kate Dezarnauld (@KateDez)

  1. @eddiecliff interviewing Kate from TEDx about audience engagement by connecting the digital to physical. #mcfom15 pic.twitter.com/oYkfFvROrzSaro Minassian@saro_minassian·Thu, Jul 16 2015 00:11:18ReplyRetweetFavorite
  2. Dan Bognar@danbognarTEDxSydney content now viewed over 50m times online after event #mcfom15Thu, Jul 16 2015 00:09:09ReplyRetweetFavorite
  3. Great words from Kate from @tedxsydney #mcfom15 pic.twitter.com/tppn28S5trJess Hamilton@JessMayHamilton·Thu, Jul 16 2015 00:11:38ReplyRetweetFavorite
  4. CMOAustralia@CMOAustraliaGood point about #social engagement @tedxsydney: once you say something to yr community, you have to keep on engaging #mcfom15Thu, Jul 16 2015 00:11:54ReplyRetweetFavorite
  5. Kavita Rodrigues@KavitaRodrigues.@tedxsydney's #SocialMedia 'Command Centre' helped them bring the wider conversation 2 the 4,000 event attendees on the day #MCFOM15Thu, Jul 16 2015 00:13:34ReplyRetweetFavorite
  6. CMOAustralia@CMOAustralia.@tedxsydney - talks about real-time #socialmedia engagement  http://www.cmo.com.au/article/575742/tedxsydney-taps-into-real-time-social-fuel-engagement/ … #mcfom15Thu, Jul 16 2015 00:15:54ReplyRetweetFavorite
  7. Sarah Mathews@_sarahjadeA customer's bullsh*it radar is highly evolved. Be real. #branding #contentmarketing#MCFOM15 @katedezThu, Jul 16 2015 00:17:10ReplyRetweetFavorite

Alex and Ani: Customer Success Journey

  1. Great customer story on how Alex and Ani using Salesforce Social Studio to deliver Social Customer Service. #mcfom15 pic.twitter.com/bHiTrD01hHSaro Minassian@saro_minassian·Thu, Jul 16 2015 00:24:26ReplyRetweetFavorite
  2. Corey Arashiro@carashiroAlex and Ani have shown 175% YoY growth for the last 4years!! How would you do managing engagement and customer experience? #MCFOM15Thu, Jul 16 2015 00:19:26ReplyRetweetFavorite
  3. Laura Blagys@laurablagys#AlexAndAni engaging before regramming user content on #Instagram. Easy way to make the customer feel loved. Easy. I like. #mcfom15Thu, Jul 16 2015 00:21:33ReplyRetweetFavorite
  4. Le Tran@le_tran.@alexandani - phenomenal example of how this brand connects with customers and builds advocacy thru all its social channels #mcfom15Thu, Jul 16 2015 00:22:06ReplyRetweetFavorite
  5. Kavita Rodrigues@KavitaRodriguesPositive or negative, it's crucial to always engage & respond to mentions of your #brandon #socialmedia #MCFOM15 #tipsThu, Jul 16 2015 00:26:08ReplyRetweetFavorite

SESSION 2: Beyond the Whiteboard

  1. Salesforce APAC@salesforceapacUp Next: Beyond the Whiteboard at Future of Marketing Sydney - building your customer journey roadmap #startupAUS #MCFOM15Thu, Jul 16 2015 00:56:09ReplyRetweetFavorite
  2. The customer journey is the reward #MCFOM15 pic.twitter.com/kbe35SrTMyJess Hamilton@JessMayHamilton·Thu, Jul 16 2015 01:03:27ReplyRetweetFavorite
  3. Brooke Curlewis@BrooklanaCGet out of the office and experience what your customers do #MCFOM15Thu, Jul 16 2015 01:06:10ReplyRetweetFavorite
  4. How to find the gaps in your customer journey roadmap #mcfom15pic.twitter.com/AIHkVT6eFdLynton Manuel@lyntonmanuel·Thu, Jul 16 2015 01:16:57ReplyRetweetFavorite
  5. @KarliAmberSmith Value Proposition is the core of why anyone associates with you, your brand + company #MCFOM15 pic.twitter.com/23AQfCCbidKnow My Business@KMBintro·Thu, Jul 16 2015 01:19:50ReplyRetweetFavorite
  6. These photos don't do this presentation justice. Gr8 walk through @Kiehls customer journey map #MCFOM15 pic.twitter.com/ea883b17NwMark Vozzo@MarkVozzo·Thu, Jul 16 2015 01:21:02ReplyRetweetFavorite
  7. #mcfom15 #customer #journey #mapping #secrets revealed #salesforce@salesforce pic.twitter.com/U7G9Gdmwz1CMOAustralia@CMOAustralia·Thu, Jul 16 2015 01:23:56ReplyRetweetFavorite
  8. Elley Nott@elleynottStart with what your customers want, not what your company wants to sell. This is a fundamental focus shift #MCFOM15Thu, Jul 16 2015 02:18:50ReplyRetweetFavorite

to be continued...

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