Whether you run an online store or a brick-and-mortar shop, the ultimate goal remains the same- an increase in sales. However, there is a subtle difference between the online and physical stores. Factors influencing consumer buying decisions in the online store are mostly psychological. These include design, content, color, and even fonts of your online eCommerce website. Even the marketing method for the online shop focuses more on psychological factors. This blog talks on How To Drive Traffic To Your Ecommerce Store. Here we take the top ten factors to consider.
Top Ten Factors For Influencing Consumer’s Buying Decisions
1.Make Them Feel Special
This is the first and most important aspect to consider. Just like in a brick-and-mortar store, your attitude matters in an online store. The only difference is customers cannot see your smiling face and cordial welcome. However, you can compensate this by bringing a user-friendly and attractive online shop.
Your eCommerce website should have features like social media integration, support center, and customer reviews to attract more people toward your business.
You can also send personalized notifications regularly regarding promotional offers and new arrivals to engage them.A friendly approach can make them feel special and as a result, they will be loyal customers of your store over the period.
2.Provide Numerous Information
Trust and confidence are dependent on knowledge. Simply put, consumers seek knowledgeable individuals who can help them purchase genuine products online.
You can spread awareness about various products online and enhance your consumers’ trust that ultimately leads to repeat sales. Also, you can provide all relevant information about the product in the description and remain available for resolving customers’ queries.
3.Involve Customers
Have you seen sections like ‘related items’ and ‘other items to buy’ on the eCommerce website? These sections are aimed at helping consumers in buying various products.
Though it is more difficult to create a sense of ownership in online business as compared to the brick-and-mortar business, you can encourage customers for purchasing by showing sections like ‘People who bought this also buy’. Such sections enhance the involvement of customers in your business and as a result, your sales can grow.
You can also provide a 3D experience using VR technology for your products to online shoppers. It can help your customers make a decision.
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