7 Best Salon Promotional Ideas on This Valentine's Day

The preparation for Valentine's Day is already on. Couples are rushing to different salon centres for a complete makeover so that they can look seductive and attractive for the opposite gender. On Valentine's Day, couples congratulate loved ones, give special gifts, bouquets of roses, chocolates, candies with words of love, greeting cards in the form of hearts, go on a long drive, and express love for each other. As a salon owner, you can provide beauty services numerous individuals (who are preparing for Valentine’s day) & earn handsome revenues. But, how to do that?

Advertise You Have Special Packages for Valentine’s Day

It is widely believed that this festival was popularized by marketers in order to make a stir in salon centres and shopping malls. On this day, sales of flowers and gifts, women's clothing, different beauty products, etc, go up sharply. As people go on a date with their partners and want to look appealing at all costs, you must prepare for it. Just conduct research and know the products couples are desperately looking for. Prepare special packages for couples and provide beauty services requested by them. You will be able to generate more revenues during this festive season. 

Arrange Coupon Contest for Couples

Arrange a coupon contest with petty hampers. You can offer a discount or a special service to winners. For example- Special Discount on Salon Services, Bridal offers etc. Reach out to your customers through social media, instant social messaging apps, calls, online advertising, etc, and inform them in advance. Everyone loves to win contests and get some freebies. You can use the CRM Software to automate the contest, make calculations, and announce winners. 

Deliver Customized Newsletters to Subscribers

It doesn’t matter how well you have prepared for valentine's day, visitors will not come to your salon for services if they are not informed about it. So, before a few days of valentine’s day, you must create personalised newsletters for customers keeping their needs in mind. Deliver newsletters to them at the right time to get a speedy response from them. Salon appointment booking software plays an important role here. It automatically delivers newsletters to customers and encourages them to visit your salon centre and show interest in the advertised beauty products and services. 

Use Social Media for Business Promotion

Beauty Salon Software supports integration with social media websites. So, you can use salon software for social media optimisation aimed at generating more sales and leads during Valentine’s day. Ask users in your group about their personal perception of this holiday. Encourage them to share their stories and find out the stuff they like to buy during this festival. 

Educate People About Valentine’s Day with Useful Content

Although Valentine’s day is a popular day among couples and individuals pursuing courtship. Still, most of the people are unfamiliar with this day. Therefore, it’s your responsibility to create informative content on Valentine's day and educate the individual about it as far as possible. The more people you make aware of it, the more they will love to get ready for it. It will help you to obtain more business opportunities.

Help people select Gifts Through Recommendations

The popularity of Valentine’s day is increasing every year. There are lots of gifts available on the market for this festival. So, people often get confused as to which gift, they should buy for their love mate. Gather different beauty products and recommend people to buy it. You will be able to generate sufficient revenues by selling lots of beauty products to excited customers. 

Motivate Your Staff to Sell More

It’s a fact that only motivated employees of your salon centre can bring about sufficient business opportunities. So, motivate your staff to sell more during the festive season. Announce some awards for best performers. You will see that your staff came up with their 100% during the festive season. You must also use the Salon Management Software to be able to process the orders of multiple customers easily & help them get the requested services on time.

Let’s Wind Up 

Couple’s express love towards the opposite gender during Valentine’s day with a lot of beauty products. Don’t miss this huge business opportunity. Prepare well for Valentine’s day as mentioned above and take your Salon & Spa Business to the next level. Best of Luck!