BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects the size of Saudi Arabia sanitary ware market to grow at a significant CAGR of 8.6% during the forecast period between 2022 and 2028. The sanitaryware industry in Saudi Arabia has grown quickly in recent years. Saudi Arabia is one of the main markets in the Gulf Cooperation Council (GCC) region for sanitary ware manufacturers. Rising government initiatives to support affordable housing as well as increased demand from the commercial and institutional sectors, including hotels, offices, schools, and colleges, are both significantly increasing the demand for sanitary ware products. The Saudi Arabia market for sanitary ware products is forecast to continue expanding strongly due to the rising demand for housing from both the native and immigrant populations. Furthermore, it is expected that growing consumer purchasing power will also support the market expansion during the period in analysis.
Saudi Arabia Sanitary Ware Market – Overview
The market for sanitary ware is expected to be driven by two factors during the forecast period: the growing popularity of smart homes and the expansion of infrastructure across the country. Changes in residential building interior design are also driving the market growth. Residential remodeling and replacement may continue to drive most of the ceramic sanitary ware demand, as homeowners replace outdated sanitary ware with more modern alternatives that offer better esthetics or functionality.
The Saudi Arabia sanitary ware market is expected to expand because of consumers' rising awareness of health and hygiene issues. Stricter government regulations for the construction and use of public restrooms, as well as increased government guidance and promotion of hygiene and sanitation awareness, particularly in developing countries, are forecast to aid the development of the sanitary ware market. Additionally, it is expected that sanitary ware will become more widely used in the construction sector due to several factors, including their affordability, exceptional resistance to chemicals and scratches, and a shift in consumer preferences toward luxury goods. The expansion of sanitary ware use in the hospitality sector because of increased spending on infrastructure projects and the growth of tourism in Saudi Arabia has an impact on the sanitary ware market's expansion.
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Saudi Arabia Sanitary Ware Market – Segmental Information
Saudi Arabia sanitary ware market is divided into Wash Basins, Water Closets & Cisterns, Urinals, Bathtubs, Bidets, and other products based on product type; Residential (Apartment Buildings, Independent Housings, and Others), Commercial (Retail, Healthcare, Hospitality, Government, Transportation, and Others) segments by the end user; and Ceramic, Metal, Plastics, and other materials based on material. During the forecast period, the ceramics segment is expected to have a significant market share in Saudi Arabia sanitary ware market by material.
Impact of COVID-19 on Saudi Arabia Sanitary Ware Market
Because slowdown in sanitary ware production, the COVID-19 outbreak results in a slowdown in industry growth and has also affected the development of sanitary ware. The targeted market's finances and economy were damaged by the coronavirus outbreak, which stunted the expansion of the Saudi Arabia sanitary ware industry. The COVID-19 pandemic resulted in a halt in the production of a wide range of sanitary products due to the global lockdown. Consumer spending restrictions and supply chain disruptions limit the growth of the sanitary ware market. Therefore, COVID-19 significantly influenced the expansion of the Saudi Arabian sanitary ware market.
Competitive Landscape
Prominent players in Saudi Arabia sanitary ware market include Forsan Ceramics, SIDC Ceramic Plant, RAK Ceramics LLC, Geberit International Sales AG, Arabian Company for Ceramics, Roca Sanitario S.A. (Middle East), Hocheng Corporation, Kohler Middle East Region, and Ceramica Cleopatra Group. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Saudi Arabia sanitary ware market.
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