Jingdong has a wealth of blockchain application scenarios and big data. Jingdong promotes the application of blockchain technology in an open and cooperative mindset and continues to share its own blockchain technology practical experience and technical capabilities. Dr. Jian Jian, Vice President of JD.com and President of Y Division, said when he released the “Jingdong Blockchain Technology Practice White Paper (2018)”.
Recently, JD held a symposium on blockchain. Dr. Jian Jian and Head of Blockchain R&D of JD.com Division Sun Haibo, Head of Blockchain Application Innovation of JD.com Division, Zhang Zuoyi, took advantage of JD.com in blockchain technology. The R&D and application were thoroughly interpreted from different perspectives. In order to promote the development of blockchain technology and the combination of various business scenarios of Jingdong Group, “Jingdong Blockchain Technology Practice White Paper (2018)” is also officially released, which summarizes the development status and direction of blockchain core technology in Jingdong. It shared the typical application cases of Jingdong Group's blockchain business landing practice, and put forward relevant suggestions for the blockchain technology development roadmap and standardization roadmap.
This means that JD.com will fully open up its own blockchain technology accumulation, and build its integrated smart supply chain system, retail network and finance based on its own experience accumulated in new technologies such as cloud computing, big data, artificial intelligence, and internet of things. Science and technology bring products closer to customers and embrace the future of unrestricted retail.
The new Internet outlet hits strong, Jingdong layout blockchain into a technology leader
In 2018, whether it is a capital market, a startup company, or an Internet giant, one after another has laid out blockchains, and the blockchain has become a new outlet for the Internet. Undoubtedly, it is also the hottest and most fashionable new industry at the moment. Mysterious things have gradually moved from the niche to the public and become the first “hot word” in the economic circle of the new year.
From a technical point of view, blockchain is a decentralized distributed ledger database with features such as transparent information, indiscernibility, and security. Because of the characteristics of blockchains, in the digital era, blockchains can be said to be the most ideal technical solution to "resolve trust."
Jingdong, as the largest retailer of online and offline sales in China, is also a technology-driven company. It has been very early to deploy blockchains and has invested a lot of energy in research. Blockchain anti-counterfeiting, intellectual property protection, and blockchain accelerator projects - Jingdong has now applied a blockchain to its various business scenarios and has a large-scale commercial presence.
In June 2017, JD.com established the "Jingdong Quality and Anti-Counterfeiting Coalition", together with the Ministry of Agriculture, AQSIQ, and the Ministry of Industry and Information Technology, using blockchain technology to build the "Jingdong blockchain anti-counterfeiting traceability platform"; in December 2017, Jingdong. Worked together with Wal-Mart, IBM, and the National Engineering Laboratory of E-Commerce Trading Technology of Tsinghua University to jointly announce the establishment of China's first secure blockchain traceability alliance.
Jingdong currently has a leading position in the field of blockchain applications, and is committed to building itself as a platform, gradually through the alliance chain, to achieve online and offline retail commodity traceability and anti-counterfeiting, protect the rights of brands and consumers, and work together Partners work together to promote the healthy development of the industry ecosystem.
Dacao interprets "blockchain in Jingdong's eyes": Embracing the retail future with technology
With the continuous development of the performance and scale of blockchain technology, the future of the blockchain is expected to expire. What does Jingdong understand about the content and development direction of the blockchain? Dr. Jian Jian Jian, Mr. Sun Haibo and Mr. Zhang Zuoyi explained the development of blockchain in Jingdong Eye from the perspectives of industry, technology, and application, and the trend of future application of JD.
The core task of retailing is to increase brand sales and consumer experience. In practice, it is the big data that needs to be relied on. The advantage of JD.D's data growth is that it has the longest value chain in the industry. Dr. Jian Jian believes that after the blockchain application, Jingdong's database will be more credible and better quality; and JD.com is a rare company with a lot of real blockchain business scenarios (such as movable property assessment and transaction settlement, etc.) The real application scenario of the chain. At this time, the blockchain is an effective tool that can accelerate Jingdong's business.
"Blockchain technology not only changes the entire status quo of technology, but also more fundamentally changes the scenario in our business." For Jingdong's blockchain, Dr. Jian Jian has a more profound view, "Embrace the economic era of trust and trust, JD.com will work together with all sectors of the community to use blockchain technology to promote mutual trust and promote the arrival of a new era."
Mr. Sun Haibo made an interpretation of Jingdong blockchain from a technical perspective. Jingdong blockchain aims to provide enterprise-level blockchain technology and services, build blockchain infrastructure, and create an open and win-win blockchain technology and service ecosystem. , Build alliance chains that are more suitable for enterprise applications, and provide flexible technical solutions. Adhering to the objectives and design principles for corporate services, the design of the Jingdong blockchain is business-oriented, modular, standardized, and secure and auditable. Chain application scenario. In addition, the Jingdong blockchain supports high concurrent transaction processing. This feature benefits from partitioned parallelism and optimized blockchain underlying storage. The partitioned parallel consensus divides the uncorrelated business logic into multiple chains, which not only guarantees the security and privacy of commercial applications, but also evacuates the transaction congestion. The underlying storage is based on distributed key-value database and provides versioned data control functions. The multi-participating business provides the concurrency control capability of data modification, and on the other hand, it establishes version tracking for the data, enabling data backtracking and segmentation. All in all, the Jingdong blockchain will rely on Jingdong's highly concurrent technology and experience in e-commerce, and will certainly push the commercial blockchain platform to a new level.
Blockchain traceability system, blockchain anti-counterfeiting, intellectual property protection... Mr. Zhang Zuoyi explained how Jingdong blockchain landed and effectively protected the rights of brands and consumers. Taking Jingdong’s first on-line case as an example, all the information on beef products is written into the data, and the blockchain's non-modifiable nature is used to convey to consumers all traceable product information.
In addition to the display of product information, how each link in the application is managed and how it is checked is truly verifiable. Through the blockchain technology of JD.com, the information is integrated, and then the flow through JD And feedback to the brand, helping the brand to do information analysis to consumers, improve their ability to select products.
Jingdong combines blockchain technology and business, and it can also help brands to better operate while using their own capabilities to provide consumers with a safe and accessible consumer environment. At the same time, building empowerment can share this capability with more companies and create a more quality consumer environment in the form of “alliance”.
Jingdong publishes blockchain white paper, fully open its own blockchain technology to promote the future development of blockchain
The ultimate destination of technology is the application. The on-site release of the Jingdong blockchain white paper can be regarded as a “booster” that JD promotes the integration of technology and business. The white paper summarizes the development roadmap and standardization roadmap of the blockchain core technology in the JD.com Group. It is easy to see that JD.com is actively opening its own blockchain technology and promotes more people of insight in the industry to work together. development of.
Jingdong believes that under the support of blockchain technology, the production relationships among participating parties in the alliance chain will be reconstructed, and a consensus-based mechanism based on blockchain technology will be used to perform new commercial civilizations that are collaborative, co-construct, co-govern, and win-win. This will essentially complete the overall upgrade of the production relationship. Just as Jingdong and Nestlé have cooperated to open up the whole process information, or they have cooperated with Horqin to do multiple instances of the whole process traceability system, it is not difficult to see that the opening and cooperation is Jingdong District. Blockchain solves the core of future business activities and is a development attitude upheld by the Jingdong Blockchain.
"At low prices, connecting all parties with high efficiency, rapidly transmitting information, and exchanging information, we have made our entire supply chain more capable of penetrating." Mr. Zhang Zuoyi said that the Jingdong blockchain is continuously exporting technology. This process is also the process of Jingdong's technological empowerment for the entire industry. Through the release of the Jingdong blockchain white paper, we have higher expectations for the future development and application of the Jingdong blockchain.
Embrace the blockchain technology to create an era of trust economy. Jingdong's preemptive deployment of blockchains and the development of blockchain technology will eventually return to business applications. All the technologies that have not landed are on paper, and Jingdong's blockchain technology has returned to commercial activities. It can provide consumers and brand companies with a more valuable supply chain system, and can also effectively link all parties as a platform. Jingdong, as a "linker," is constantly sharing its own capabilities, allowing blockchain technology to be applied to more industries.
Rather than blockchain and blockchain, Jingdong layout blockchain aims to solve the really valuable problem and make use of blockchain technology to make the digital world more authentic and credible. In the future, blockchain technology may change some industries and even business models, and restructure social production methods. Jingdong is preparing for such a future.