Personally, I've always thought of HenoHeno (product name) as a very interesting participant in the sustainable consumption discussion.
Not sure if I'd call it a redefining of consuming fruits, or reinventing of the ice cream family of snacks. What I do know is that if this Japanese company can scale its knowledge and technology, topped off with a close look at pricing that is attractive for consumers, it will build a high collaboration value.
(Image: d-break.co.jp)
How I see the best case scenario is HenoHeno carving out a new slice of the market. Collaboration with various farms means variety, which draws out the interest in tasting local products from around Japan. Food waste can also be reduced. The partnerships will also strengthen economies of local businesses.
Read the article here on Zenbird Media.
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