- Use SEO to The T
Place SEO keywords strategically in your campaigns.
Incorporate crucial keywords strategically within your brand copy to help in pinning it down from the vast ocean of relatable information. Search Engine Optimization (SEO) techniques help brands in improving their chances of visibility. However, it is easier said than done.
So, how exactly does one go about creating an SEO friendly brand copy that increases their brand visibility and brand awareness?
Websites like Wordtracker.com or Google Trends give you the current trending search phrases for any domain, topic, or area. It tells you what the buzzword or the most searched word/phrase at any point in time is. It extracts the most searched set of words that in turn helps us to utilize the information for our brand. Here it is fundamental to understand how the so-called keywords need to be used in our content/brand copy/marketing collateral. Using the right keywords in an accurate amount greatly affects your brand visibility strategy.
Follow the steps below to master your SEO strategy:
Find out the trending SEO keywords related to your topic using a website like Wordtracker.com.
Create content around the keywords or insert the keywords strategically into the content without losing its relevance.
Ensure content is upwards of a thousand words as it then becomes qualified to be pulled into the long-form writing which is highly preferred.
Repeat the SEO keywords at least 11-12 times in the content. Note that these words are spread uniformly throughout the content i.e. from the beginning to the end.
Post/publish the content across various channels.
And how do you benefit from it?
A smart SEO strategy helps improve your brand visibility index, ranking, leads, and hits. Over time, you will notice your content ranking higher and attracting more leads.
- Interact More Online
Include your brand associations and partnerships.
Display all events, associations, and partnerships on your page with a direct link to each. Also include an interactive medium to engage with your potential leads. Partnerships and associations add immense credibility to your offering as well as they prove to be good lead generation services for all sectors. It demonstrates your interpersonal affiliations and presents an opportunity to further explore your interest in various fields. Conducting webinar events for interactive branding is also a great way to boost brand visibility.
- Have a Sectoral Approach
Demarcate the category/segment/industry in which your brand is available.
Clarify the industry, segment, or category your brand belongs and caters to. Create a complete guide for industry research. This helps in identifying potential clients faster. Your sector is where your market lies, that market is where you will find your customers. Keep floating your brand up there, push notifications, and cross-referrals will enable wider reach and increased visibility. For example, in B2B if you operate in the financial domain, you are bound to appear in other related financial spheres like banking, insurance, micro-finance, etc. However, you need to ensure it happens. This spreads the scope of brand visibility across segments and categories.
- Build a Strong Digital Presence
Ensure ease of navigation and user-friendly interface.
Every brand wishes to rank high on a user’s most navigable interface list. An easily pilotable digital space that gives smooth arrival to a customer’s intended destination with no stop-overs is what all customers look for. One of these ways is to run display ads. Display advertising is important as mere visuals do the job of conveying your message. If your brand can provide that as the very first experience, consider yourself well in the game. And just if you got the SEO thing right, keep reinventing the wheel.
And while you do that, experience the increase in your brand visibility metrics while the leads pour in!
Frequently Asked Questions
How to measure brand visibility?
Measuring brand visibility is not as difficult as making your brand visible to the audience. Some ways for measuring the visibility of your brand are:
Measure website traffic
Check the search volume of your keywords
Utilize social listing
What is brand visibility?
Brand visibility is the rate at which your brand is seen by your audience through various marketing channels like social media, search engines, and more. The concept of brand visibility focuses on attracting relevant customers to your brand.
Why is brand visibility important?
Brand visibility is extremely crucial, especially in these digital times as it helps your relevant audience you know about your existence in the market. Having good brand visibility helps you grow your business in different ways.
Read more: https://deck7.com/search-marketing-services?utm_source=Niranjan