Ranking is the real purpose of search engine?
Ranking is not something that will fulfill your goal. For example, if you have an affiliate site and if you are on Google's 1st page, you will get many visitors, you may find that you are getting visitors but no sales are happening. Then there will be no profit. Suppose you got 1, 000 visitors daily, but 5 products were sold and on the other side we got 200 visitors but if 20 products were sold then which one is profitable, you say? So if you find a good ranking on the search engine, your objective may not be met.

But hopefully, today there are many types of web analytics, which allows you to easily measure your success. You need to use these tools to measure your success. We will use Google analytics here because it is good and free to use.

How do you measure conversion and set your goal
Conversion: It is easy to say, if a visitor comes to your site and performs a specific action, it can be called conversion. It is a meticulous because it is very important for seo, which means that you are getting what you want from the visitor to your site? Each site has one or more goals. When a visitor completes the specified goal by visiting a site, then it is understood that the conversion is done. Below are some examples of conversion:

Someone may decide that if a visitor comes to my site and submits contact form it will be considered as a conversion.
Then Newsletter sign-ups can be.
Then you might want that the visitor must actually visit a certain page, in that case it will be considered as your conversion.
And of course, if any product is sold then it must be converted as conversion.
For contact form, submitting contact information must have a thank you page or another page. Which must be submitted as a goal conversion page in analytics. This is very important for seo because you will be able to know through analytic that the visitor has arrived through a keyword and the goal is met.
Now let us look at the example page of our example site.

If you have a goal of completing the form of your contact page, then if someone submits this information on the form of this page, then you can give a thank you on the next page.
Anyone coming to this page means that he will fill up your contact form and then come to this page. So if someone visits these pages then it can be called conversion.
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https://steemit.com/seo/@nevlu123/make-link-worthy-content-and-know-types-of-content
https://steemit.com/seo-class/@nevlu/smm-and-social-media-presence-60a5b32f5f997
https://steemit.com/seo-class/@nevlu/smm-and-social-media-presence-part-2-2ecdda4b2d8a5
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