Know your Subject Matter
You cannot start to input a successful SEO effort without knowing exactly what it is you are gunning for. Know your subject. Understand what it is, and how it can be used to benefit you. Learn how to implement it, and make sure you have the correct tools in place for it to work.
Research your Keywords and Understand the Truth about Density
In years past, companies would fill their website with pages of metadata filled with keywords, sneakily bulking up their Google ranking, effectively ensuring their placement on the first page, with very little effort on their part. Nowadays, this is not possible thanks to the many different Google Algorithms and Meta reading ‘spiders’ that ensure your SEO effort if genuine. Keyword density is a fine balance, and it is something you need to understand before you begin.
Familiarize yourself with Google Analytics
From the word go, you need to use and embrace Google Analytics. This is a free tool that will do wonders for your understanding and implementation of your SEO effort. Download it today, and learn how you can easily have each individual page of your site picked up by the tool. It will revolutionize the way you view your site.
Plan and Implement your New SEO Effort
Tweaking your existing SEO logic may sound simple, but it is too easy to get lost. Understanding the analytical side of things, and how to become friends with those spiders and other bots that will find your page and help your Google search ranking, is key. But that is not your target audience. You must learn and plan to approach your audience and please the internet bots at the same time. Your content needs to appeal to your potential customers, otherwise, it is nothing but a well put together, wasted effort.
Time Might be Money, but Patience is a Virtue
We all know the saying that time is money, but on the other side, we all know that patience is a virtue. These two sayings are both true, but both are required in order to make your business grow.
You want the very best for your company, and to be the best you need to build it up, and the right way to do it, is through a clearly defined plan of attack, followed to the letter.
The results may not be instantaneous, but you will feel it, you will see it. You just need to make sure you accept that it will take time, and give it your all.