Starting a successful eCommerce business requires more than building an online store. You cannot reach your potential customers until you have started eCommerce SEO. But, choosing the right SEO techniques is important to increase your website’s visibility. Competition in the eCommerce industry is getting stiffer. Thus, you can rely on a recognised SEO and PPC agency to avoid any mistakes. Some eCommerce marketing professionals combine both SEO and PPC for an effective outcome.
Find the list of the best eCommerce SEO techniques here.
Look for the most relevant keywords for your e-commerce site.
Your eCommerce website content (including the product description) must be friendly to search engines and shoppers. That is why keyword research is important to identify the search terms. Make sure that these terms are related to your e-commerce products. You need to pick your SEO-friendly keywords based on the ranking difficulty, search volume, and organic CTR.
Add these keywords to your meta title, landing page, header, meta description, and web copy. Keyword optimization enables Google to understand the type of products you sell.
While writing product descriptions with keywords, you must also focus on shoppers’ needs. For instance, you have to mention your product’s colour, measurements, and prices.
Here are some more tips for researching eCommerce keywords:
• Analyse your competitors’ keywords
• Learn about the buyer’s intent before choosing keywords for your eCommerce website.
• Track the top-ranking eCommerce pages for the chosen keywords and analyse the on-page factors.
• Identify the content gaps on your website.
Create your eCommerce product pages with structured data-
Structured data mark-up is valuable to your eCommerce business in different ways.
• It lets search engines understand your web page’s content and its purpose.
• The organic search listing will have a better appearance. The results from the structured data include product images, ratings, stars, prices, and availability.
Structured data refers to the machine-readable, standardised format used to provide information related to a page. Google will accurately understand your content, categorise it, and index it properly.
Thus, include structured data in your eCommerce product pages, and you will find your products shown in the Google SERP results. Your SEO team will also test your scheme mark-up to find warnings and errors.
Read More: https://www.hiddentechies.com/blog/ecommerce-tips/seo-techniques/