If you want to build a successful and effective blog or website you need to learn about digital marketing strategies. Also, you don't have to spend any money to market your business, product or service. Most of the time is spent on improving your image and reputation in the form of building trust with your audience.
SEO it's very important for your business blog or website. Simply, SEO is a necessity to achieve higher rankings on search engines and build your brand. If you doing it properly could bring your site to the top search engine results, attract more customers and grow your income.
Here are the 5 SEO mistakes you need to avoid
- Not Mobile-Friendly Website
We already knew that mobile searches on Google have surpassed the desktop searches. If you are still ignoring mobile users while creating an SEO strategy for your business, you are going to lose a lot of sales. Generally, people consider page speed optimization is the only factor to target mobile users, but this is not the end of the world.
• Present short and catchy web pages content to mobile users
• Plan separate header and Meta tags (Not keywords focused) to target the mobile users
• Use short contact forms on the mobile website.
- Not Effective Keywords
Knowing your business-related keywords is one thing and mastering them is another. Being a master in keyword research, you should have understanding, which keywords will help to get sales and which keywords will work for brand awareness.
You can’t mix both of them, so make a separate list of sales related keywords and brand awareness keywords. Use tools like the Jaaxy Keywords planner, Semrush, Google Trends, etc, to find out the best keywords for your business.
- Not Quality Links
The key to link-building success is to generate natural quality links. Focus on earning the links by sharing good quality and engaging content. Guest blogging, infographics, explainer videos, and broken link building methods, etc. are easy and best ways of earning the natural backlinks.
Buying links might work short-term (six months at most), but Google will always ferret you out. When that happens, you will either lose all the ranking you gained from buying links and go back to where you started.
Always remember that Google can (and will) penalize you for trying to game the system, and doing so can make it impossible for you to rank for any search engine term. Google can even ban you from ranking in the search engines completely.
- Not Website Structure
How your website is structured is extremely important for your SEO strategies. The structure of your website should be extremely smooth and spider bots from search engines should be able to move from one page to another and the pages deep in the layers of your website easily.
- Tip. SEMrush can give you an overall SEO checker view of suggestions that you can use to improve your SEO it’s really quite cool.
- Not Social Media
Social media has the power to take your business to new heights because social media platforms are very popular. Share your stuff online. Be creative with your content. Share your business-related content, not as business content but stuff that would make the people smile and talk about your content.
An effective social media marketing strategy can increase your targeted traffic and your customers. Also, you can market your products and services more effectively than other forms of marketing.
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