Google Tag Manager: A Great Tool for Digital Marketers

The landscape of digital marketing is constantly evolving. Today, digital marketers are supposed to know the basics of coding at least. Though they are not supposed to code websites, this knowledge comes in handy when you are carrying out advanced optimization of web pages or tracking user behavior.

But not every digital marketer has a technical background. Hence, a tool that requires simple drag and drops to get the job done is always a luxury. After all, digital marketers have more important tasks to do than meddle with complex codes.

Google Tag Manager is one of those tools used today. It eliminates the need to edit code to insert website tags for analytics, conversion traveling, and remarketing. You don’t have to rely on developers to carry out such small tasks.

Here’s how Google Tag Manager is helping digital marketers:

1. One Place to Control All Tags
   Placing tags in the existing code is always a complex task, especially when you have no idea about code structure. One mistake can affect the functionality of a website. Previously, it was the developer's job to place tracking codes in it.

Now, with the help of the Google Tag Manager, you can control all kinds of tags from a single place. If you are a Facebook marketing agency, you can add Facebook pixels in the GTM and track your conversions.

And there are no chances of affecting the existing code while making any changes.

1. Fast Deployment of Tracking Codes
   Only because of the Google Tag Manager, one can add tags in the code on the go. This saves a lot of time. Otherwise, even if you know how to embed tags in the code, you’d still have to spend time in it.

And when you have multiple tags to add, you can be easily confused. Each tag has to be added separately. If you misplace the tag, it won’t work. And in the worst-case scenario, you can mess up the whole code.

1. Preview & Debugging
   GTM is a complete tool by all means. It also lets you test the efficiency and performance of the tracking tags. In case of errors, you can rectify them before they are updated.

You can fix these issues because the tag manager provides all the information regarding tags and the triggers that fire tags. This feature comes in handy when you are testing your tags.

You can test them before publishing them so no data is lost and you are able to track everything with 100% accuracy.

1. Tag Templates
   And here’s another benefit of using GTM, it comes with 80+ numerous built-in tag templates. These can be used for Universal Analytics, Google Ads conversions, remarketing, and much more!

So you don’t have to create tags and embed them in the code. Instead, you can use the existing template and get the job done.

1. Works with Google Analytics
   Furthermore, you can install a basic implementation of Google Analytics using a tag template. This template gives you all the options one gets in the previous Google Analytics implementation. What’s more, this remains compatible with the previous Google Analytics implementation.

2. Security
   The best part is, it’s 100% secure. Since it’s a Google tool, it scans the tracking scripts added with custom HTML tags in GTM accounts. If it finds something that matches a known malware, domain, IP address, or URL, it doesn’t proceed ahead.

Besides that, one can control who else has the access to the GTM account. There’s also an option to Whitelist or Blacklist a user.

How to Learn GTM?
Just like Google ads, Facebook ads, SEO, and Google Business Listing, Google Tag Manager is a different skill. First of all, you need to have a detailed understanding of the tool. And then you can practice a bit by adding tags for different purposes.

1.YouTube Tutorials
YouTube has hundreds of tutorials available on GTM. But you must pick the most recent ones as they will have the updated features of the Google Tag Manager.

1. From Google
   Since it’s a Google tool, you can find everything about it on Google. In fact, if you prefer text-based learning over video tutorials, this would be an ideal way for you to develop an understanding of this tool.

2. Digital Marketing Blogs
   With thousands of blogs online dedicated to digital marketing, chances are you can find information about GTM on all of them. While reading GTM blogs, you will come across experiences of digital marketers with this tool.

And for sure, they will share tips and tricks to use this tool in the best manner possible.

Summary
If you are a digital marketer and want to grow in your field, you must be aware of all the modern tools available. Google Tag Manager is one of them.

Recently it has become quite popular and considered a must for digital marketers because running paid Facebook or Google campaigns and tracking them is not possible without it.

Make sure you invest some time in learning it because it’s a time saver compared to manual tag embedding and tracking techniques. Besides that, it’s 100% safe and eliminates the need for a developer for inserting tags.