Everyone knows that high quality back links is the only way to take the website to the top of Google. Back links became the major element for the success of search engine optimization as links are the most important things for webmaster that controls the internet. Just as an individual is connected through schools, families, friends, and organizations, web is connected with links that is more than a clickable text.
From small business owners to top SEO Company, all are using this tactic to build the online presence, gain the website traffic, maximize sales, and numbers of benefits. To use back links in natural and well-accepted way, it is essential to have the good understanding of it such as what is it, how to optimize them, and more.
Definition of Back links
Back links will remain an important Google ranking factor as more than 100 items Google’s algorithm consider calculating the website position on SERP. It is a signal that shows Google, Bing, and other search engine how web pages are connected and which one is more popular. Backlink is hyperlink on another site that directs online users to specific webpage on your website. Search engines use them to measure the value of website and evaluate online search result.
The survey has shown that 40% of business owners are investing many dollars per month on link building. To ensure effective results, it is necessary to have correct information on how to make the links that search engine will trust.
Factors that Google Weighs to Evaluate the Quality of Backlinks
• Link authority provides an understanding on how much influence gives to the backlink. Ahrefs is a best tool to check current back link profile and link authority from another websites.
• Exact-match anchor text related to topic adds validity to back links
• Domain age is the important element of high-quality back links. An older site with regular ownership confirms that website is reliable.
• Search engines give more importance to the natural linking patterns into the website as opposed of numbers of link comes from poor-quality parked domains.
Best tips to create natural and quality Backlinks:
Smart online marketers providing SEO Services follow below mentioned methods to obtain high-quality backlinks and boost the ranking in search engine result pages.
• Review recent backlink profile
Review the current back link profile of a domain using various tools such as Ahrefs, Moz, Majestic, etc to understand total numbers of links, from where they are coming, which content is attracting them, and can you take advantage on those keywords. These tools provide complete information including domain authority and link profile.
• Keyword research and Targeting
Go through the website content and create a list of top posts and most used keyword phrases that drives the highest traffic levels.
• Authoritative and long-form content
Unique, creative, and long-form content including articles, press release, guest blog, and more attracts back links. Optimize the good content on website with impressive images.
• Pitch quality content to website
Email the webmasters on target list with a pitch to link into the good content and give an anchor keyword phrases that you would like them to back link into your website.
Getting the quality back links from authoritative sites is necessary to generate maximum results. Thus, improve back link profile and enjoy the better revenue.
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