Search Engine Optimization as the name suggests is the process that involves steps you can take to improve search engine rankings. Google displays links to pages that it considers relevant and believes answers the query. Authority is measured by analyzing the quality of links from other relevant web pages. In simple terms, your web pages have the potential to rank in Google so long as other related web pages link to them. Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.
The art of SEO, no matter what region you practice it in lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunities. If you want to attract new customers from search engines, then SEO should be part of your Digital Marketing Strategy. A well-executed SEO strategy will make sure your website gets found by the right people at the right time.
For digital marketers, the faster they deliver a solution to resolve a query, the faster the business grows in a competitive environment. However, it is recommended that a strategic plan should be put in place to tackle these problems. It is essential to understand the dynamics of how the digital world works. In the technical world, Technical SEO is a topic that one should have clarity on when trying to grow a business.
Technical SEO Audit: https://blog.upgrowth.in/technical-seo-complete-technical-seo-audit-guide/
Many software tools can help you execute SEO more effectively. For example, Google's page speed tool can help you improve the speed of your website, a ranking factor, and their Structured Data tool can help ensure their search engine can better understand your content.
SEO is a continual process of making sure your website's content answers the questions your ideal customers are asking. Therefore, SEO should not be seen as a one time thing but as part of your week to week business activity. SEO, alone, is not enough to guarantee success, and content marketing, alone, is not enough to guarantee success. Search and content together build better customer experience and there is a massive market opportunity for marketers who are connecting the dots.